1. How do oral cultures differ from literate ones?
2. Are oral cultures a thing only of the past, or do they exist today?
3. What advantages did literacy provide to previously oral cultures?
4. What role did the printing press play in expanding literacy?
5. What technologies made printed media available on a mass scale in America?
6. Why was the telephone initially a "hard sell" to companies dealing with printed media?
7. How did radio change American culture?
8. What kinds of media creators tended to favor radio over print? Why?
9. Does McLuhan think that TV promotes literacy or orality? Why?
10. What modern media (cell phones, computer, etc.) are basically aural? which print? has this shifted as the media developed? Has this influenced American culture?
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