Also, add a brief section about moving the product into 1 other country. Explain why this is important for your specific country’s marketing plan.
Add the following details to your executive summary:
Explain your rationale for expanding market share in 1 other country.
What is 1 key difference and 1 key similarity in the customer profile?
What 1 media platform would you recommend for advertising to this global market?
Then, add the executive summary at the beginning of your company’s final strategic plan.
Organize the sections, edit them, and post the final draft of your plan.
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