Sunday, July 14, 2013

Avon in Global Market


International Management: Managing Across Borders and Cultures, 6/e Helen Deresky 2008 Pearson Please answer briefly the following questions and mark the number in front of each questions.
1. Evaluate Avon’s operations in global markets regarding the use of international cadre development and building company associates and independent representatives.
2. Since 70 percent of Avons revenues are generated outside of the US, what recommnendations would you provide to the company regarding dealing with a culturally diverse workforce and a multicultural marketplace in coming years?
3. In the coming years, Avon’s future global expansion is contingent on hiring and retaining the best workforce and sales people in global markets. What training and cross-cultural practices would you recommend to the company to deal with this area?
4. China is expected to be a major market for Avon. if you were to advise Avon, how would you develop a competitive IHR plan for company?
5. What is the role of IT in Avon’s markets, in particular in developing areas? What are the implications for training its representatives?
6. What do you think are Avon’s prospect in India, given that the per capita spending on beauty there is only $1, compared to between $100 and $200 in developed markets?

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