Saturday, July 27, 2013

History and Political Science


Targeting Voters in the Digital Age
Explore how candidates target and reach voters in the digital age. It needs explore how using data analytics helps campaigns target voters and to target their message to that voter. It needs to show how the digital environment is effecting campaigns and the way we elect our representatives. It needs to use the Obama campaign of 2008 and 2012 to show how they were able to reach their voters with specific message and how they were more effective than their opponents at doing so. It also discuss how these methods are different than how campaigns worked even 30 years ago.

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