Project description
How to do Research Methodology of Performance Management of Three Star Hotel employees:
(i) Primary Data:
By Quantitative (Survey):
E.g. 100 employees (out of 200)
- Anonymous survey (confidentiality)
- Create a Questionnaire (minimum 20 questions)!*
- Paper questionnaire – self-administered
By Qualitative (Interviews):
E.g. 10 managers (out of 35 managers)
-Anonymous (confidentiality)
-Location: Hotel Marketing Room
-Create 10 questions!*
(ii) Methods of Data Analysis
- Explain further through example:
For quantitative diagram methods – excel or SPSS
a.) Frequency Tables
b.) Charts: pie/bar/histogram
c.) Descriptive Statistics: mode, median, mean, standard deviation
d.) Bivariate Statistics: pearson correlation, t-test, regression, anova
For qualitative diagram method
- No statistics–> interpretation
- Relate the data to the main issues (research objective) –> compare with survey
How to do Research Methodology of Performance Management of Three Star Hotel employees:
(i) Primary Data:
By Quantitative (Survey):
E.g. 100 employees (out of 200)
- Anonymous survey (confidentiality)
- Create a Questionnaire (minimum 20 questions)!*
- Paper questionnaire – self-administered
By Qualitative (Interviews):
E.g. 10 managers (out of 35 managers)
-Anonymous (confidentiality)
-Location: Hotel Marketing Room
-Create 10 questions!*
(ii) Methods of Data Analysis
- Explain further through example:
For quantitative diagram methods – excel or SPSS
a.) Frequency Tables
b.) Charts: pie/bar/histogram
c.) Descriptive Statistics: mode, median, mean, standard deviation
d.) Bivariate Statistics: pearson correlation, t-test, regression, anova
For qualitative diagram method
- No statistics–> interpretation
- Relate the data to the main issues (research objective) –> compare with survey
*Discuss which method (Quantitative or Qualitative) suit better in doing Research Methodology of Performance Management of Hotel employees? Give recommendations for improvement.
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