Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
In addition to the creative, you must include a development report; this should be divided into 5 sections:
Section 1 ? (approx 300 words). Should show how you have selected elements of the brief, arranged them and the outcomes of your initial searches for
information; where you looked, why and what you found that you think will be of use.
Section 2- (approx 400 words). Will demonstrate how you have generated creative ideas, linking images and words together; rough work to appear in the appendices.
Section 3- (approx. 400 words). Should contain the development of your initial ideas for the executions, showing variations on themes, slogans, images etc.
How have you researched your target market?
Section 4 ? (approx. 400 words). Will show 2 completed executions to be used in different media, with some justification for the final execution in the proposed media.
Section 5 ? (approx 1000 words). Must contain some theoretical justification for final executions in terms of choice element and how they might affect or influence consumer responses. CLICK HERE TO ORDER THIS ESSAY!!!!
Section 1 ? (approx 300 words). Should show how you have selected elements of the brief, arranged them and the outcomes of your initial searches for
information; where you looked, why and what you found that you think will be of use.
Section 2- (approx 400 words). Will demonstrate how you have generated creative ideas, linking images and words together; rough work to appear in the appendices.
Section 3- (approx. 400 words). Should contain the development of your initial ideas for the executions, showing variations on themes, slogans, images etc.
How have you researched your target market?
Section 4 ? (approx. 400 words). Will show 2 completed executions to be used in different media, with some justification for the final execution in the proposed media.
Section 5 ? (approx 1000 words). Must contain some theoretical justification for final executions in terms of choice element and how they might affect or influence consumer responses. CLICK HERE TO ORDER THIS ESSAY!!!!
YOUR ASSIGNMENTS MUST MAKE USE OF RELEVANT THEORY!
THE BODY SHOP – BRIEF
Your Task:
Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
Your Task:
Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.
Overview
Background:
During her travels, Dame Anita Roddick, the brand founder, was exposed to the body rituals of women from all around the world, which filled her with ideas. While in Tahiti, Anita noticed how cocoa butter made the native women?s skin as soft as silk. It was her continued world travels and further discoveries of local natural ingredients being used for skin and hair care that inspired her to open the first shop in Brighton, UK in 1976. Her radical and forward thinking approach to the beauty industry set the scene for the unparalleled growth achieved by The Body Shop.
This element has carried through all The Body Shop?s communications to its customers, helping
to make the brand as much about the PR it generates as about the products it sells. From
confrontational posters to using delivery lorries for social messaging or even creating a ?real woman? doll that confronted stereotypes of beauty, The Body Shop has always challenged convention in building its brand, including its approach to marketing the product range which ultimately has kept the consumer returning for high quality, ethical beauty. CLICK HERE TO ORDER THIS ESSAY!!!!
Background:
During her travels, Dame Anita Roddick, the brand founder, was exposed to the body rituals of women from all around the world, which filled her with ideas. While in Tahiti, Anita noticed how cocoa butter made the native women?s skin as soft as silk. It was her continued world travels and further discoveries of local natural ingredients being used for skin and hair care that inspired her to open the first shop in Brighton, UK in 1976. Her radical and forward thinking approach to the beauty industry set the scene for the unparalleled growth achieved by The Body Shop.
This element has carried through all The Body Shop?s communications to its customers, helping
to make the brand as much about the PR it generates as about the products it sells. From
confrontational posters to using delivery lorries for social messaging or even creating a ?real woman? doll that confronted stereotypes of beauty, The Body Shop has always challenged convention in building its brand, including its approach to marketing the product range which ultimately has kept the consumer returning for high quality, ethical beauty. CLICK HERE TO ORDER THIS ESSAY!!!!
Sponsor
The Body Shop www.thebodyshop.co.uk
The Body Shop www.thebodyshop.co.uk
Proposition
The Body Shop – Ethically made natural beauty products
The Body Shop – Ethically made natural beauty products
Tone of voice
Brand Values:
The Body Shop has five core brand values:
? Against Animal Testing
? Support Community Fair Trade
? Activate Self Esteem
? Defend Human Rights
? Protect the Planet
The Body Shop has five core brand values:
? Against Animal Testing
? Support Community Fair Trade
? Activate Self Esteem
? Defend Human Rights
? Protect the Planet
Considerations
? Your designs should include four different products, one from each of the following ranges:
Tea Tree (skincare for blemished skin)White Musk (fragrance)Liquid Foundation (make-up) and Body Butter (all over body moisturiser).
? Your solution should demonstrate a holistic connection to the overall Body Shop brand while
still allowing the individual personalities of each product to shine through.
? The materials you use will greatly affect the cost of the packaging. In such price conscious times it?s important that packaging costs don?t have a negative impact on a purchase decision. It?s also important to maintain the brand values throughout the project, remembering most importantly that The Body Shop is open to sustainable alternatives to their famous little bottles.
? Your re-design must also include the on-pack graphics for each of the products.
? The Body Shop is renowned for the quality of their products. In redesigning the packaging they would like to begin re-establishing the common connections between the five core values and the packaging of the products and how they appear in store. CLICK HERE TO ORDER THIS ESSAY!!!!
? Some of their competitors have developed this style of thinking in very different ways. How can your blank canvas approach to the packaging help them to achieve a unified thought process in Target audience. Solutions to the brief should reach out to discerning female consumers of high quality beauty
products. The primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65. These are savvy shoppers. They buy into ethical and natural cosmetic and toiletries and support
The Body Shop?s brand values but they also have high expectations and won?t compromise on
the efficacy of the products that they buy. The quality of ingredients and packaging as well as
overall retail experience are also key deciders for them in choosing the items that go into their personal care regime, regardless of how much they cost.
Mandatory requirements
Use of The Body Shop Logo.
A total of four designs, one for each product from the ranges listed in the first consideration.
? Your designs should include four different products, one from each of the following ranges:
Tea Tree (skincare for blemished skin)White Musk (fragrance)Liquid Foundation (make-up) and Body Butter (all over body moisturiser).
? Your solution should demonstrate a holistic connection to the overall Body Shop brand while
still allowing the individual personalities of each product to shine through.
? The materials you use will greatly affect the cost of the packaging. In such price conscious times it?s important that packaging costs don?t have a negative impact on a purchase decision. It?s also important to maintain the brand values throughout the project, remembering most importantly that The Body Shop is open to sustainable alternatives to their famous little bottles.
? Your re-design must also include the on-pack graphics for each of the products.
? The Body Shop is renowned for the quality of their products. In redesigning the packaging they would like to begin re-establishing the common connections between the five core values and the packaging of the products and how they appear in store. CLICK HERE TO ORDER THIS ESSAY!!!!
? Some of their competitors have developed this style of thinking in very different ways. How can your blank canvas approach to the packaging help them to achieve a unified thought process in Target audience. Solutions to the brief should reach out to discerning female consumers of high quality beauty
products. The primary focus should be 18-35 year old women but the work must also appeal to a broader age range of 16-65. These are savvy shoppers. They buy into ethical and natural cosmetic and toiletries and support
The Body Shop?s brand values but they also have high expectations and won?t compromise on
the efficacy of the products that they buy. The quality of ingredients and packaging as well as
overall retail experience are also key deciders for them in choosing the items that go into their personal care regime, regardless of how much they cost.
Mandatory requirements
Use of The Body Shop Logo.
A total of four designs, one for each product from the ranges listed in the first consideration.
Further information
www.thebodyshop.co.uk
www.thebodyshop.co.uk
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