Thursday, July 25, 2013
Product Management Branding
Look at the two branding cases: MatsSoft and Apple, supplemented with any other articles relevant to these two brands, and address the following issues:
(1) Briefly describe the branding and positioning strategies of Apple and MatsSoft.
(2) How would you describe the brand personalities of Apple and MatsSoft? Explain why you believe the personality represents each brand.
(3) What are the similarities between the two branding efforts? What are the differences?
(4) If you are a brand manager, what can you learn from these two cases?
Expectations Regarding Your References and Defense of Your Positions
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