Friday, July 12, 2013

products



Subject: Marketing
Select two different branded products or services that you use regularly (choose one high involvement brand and one low involvement brand).
Example: Feel free to scan your kitchen and bathroom cabinets for ideas.
****A high involvement brand is one with which you and other consumers are actively involved. You think about these to a high degree. You are able to understand and articulate some of their more emotional connections to these brands. ****A low involvement brand is one that you and other consumers do not think about nearly as deeply. Attributes, features or rational benefits of these products are obvious, but there is a feeling that other brands may perform as well, and the emotional connections are not obvious or intuitive to you. CLICK HERE TO ORDER THIS ESSAY!!!!
Task
Think about each brand separately. What are the rational benefits that cause you to choose this brand? What are the emotional connections you feel for the brand? You will really need to dig deep to find some of these emotional associations that represent a broad range of feelings — from more tangible visual ideas representing things like strength, performance, etc., to more emotional ideas (frustration, generational, efficiency, etc.). Think about words that you associate with the brands you have selected to discuss, as well as visuals that come to mind when you think of the brands.
Use these words and visuals to create a complete profile about the brand. Explore the profile, documenting what appeals to you about this brand. Why do you believe this fits with your behaviors, your wants, your needs? Does anything surprise you? Did you learn anything about your connection to the brand that you may not have realized? CLICK HERE TO ORDER THIS ESSAY!!!!
———-PLEASE , be sure to address each of the seven questions below for each product Using vocabulary that is relevant to the topic in one page. ( essay Format IS NOT necessary ) you can only answer 7 questions.
Questions:
1: Document or list the rational and emotional reasons for why you buy/use these products.
2: Based on your online research about these two brands, describe the typical customer demographic and how you fit within the target.
3: How do you feel about each of these brands? Describe these feelings.
4: What is driving your decisions to prefer these brands?
5: How have marketers driven or influenced your needs and feelings?
6: What does this examination of your own motivations tell you about consumer behavior?
7: Discuss the various levels that contribute to how a consumer may behave.

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