Friday, August 16, 2013

Book Bunker Case Study


Business
There is an attached document with the scenario attached.
Once again you are back visiting your friends from Bunker Books. As an e-commerce expert, you will be doing some research and giving advice to the husband and wife team who have owned this company for 20 years.
After you helped them with an e-marketing plan and developed their social media campaign, you are now called upon by them to help with collecting payments online and securing their website and database.
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Your Assignment
You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.
Y O U D E C I D E
Activity or Assignment
Assignment
For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.
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