Answer the following questions:
1. Select a product and research it. Provide information on the channels of distribution that are used to deliver it to the end-user. Consider the following:
• Which channels of distribution mentioned do you think are most efficient and why?
• Should the company consider discontinuing or adding channels of distribution to its strategy? Explain.
• Which channels of distribution mentioned do you think are most efficient and why?
• Should the company consider discontinuing or adding channels of distribution to its strategy? Explain.
2. Discuss a method of measuring performance in a marketing plan.
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