marketing communications

marketing communications in your case study organisation. YourTopic: Yourtextbook states that “The integrated marketing communication (IMC) approach seeks to have all ofa company’s marketing and marketing communication activities project a consistent, unified image to the marketplace and internally within the company.” (Belch, Belch, Kerr and Powell, 2009, p.41)
Critically discuss Melbourne University,
Jet StarAirlines or M&M candy and their current marketing communications and their degree of strategic and message integration. Does your
chosen company communicate a consistent theme and positioning in everything it says and does? Your discussion should assess the role that lMC plays in your company’s current marketing effort, based on your observation and available information. It should include an analytical
account ofthe marketing communication tools, messages, and media that your company uses to communicate with the different audiences it targets. It should also evaluate any shortcomings in your company’s approach, which you identify from your research and analysis.

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