Marketing

The primary purpose of this assessment item is to help students develop skills in the use of OM principles,
theories and models in the analysis of the current operations of a manufacturing organisation. The
assignment requires you to analyse the current situation. The objective is to identify and specify the
problems that exist – DO NOT TRY TO ‘SOLVE’ THE CASE.
The secondary purpose of this assignment is to give students the opportunity to enhance their analysis,
critical thinking and written communication skills; particularly in the areas of argument development and
essay writing.
The assessment task is based on the case study titled Craft Shop or Factory. The case itself, and assignment
requirements should be accessed through the course website. You should read, and carefully analyse, the
case and respond to the issues presented at the end of the case study within the context of an academic essay.
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