Sunday, August 11, 2013

Organisational Behaviour

Answer 3 question I need 1000 word per each essay.
Please make sure that the essay answer the question fully. Please use relevant theories/evidence to support your answer + reference and quotes. Make a good stoty line, elegant propose, convincing argument, lots of facts. Remember: 10:80:10 ‘guideline’.
What I am looking for?
• Good, clear argument that addresses the question.
• With evidence (not just ‘I think’, but something to back it up)
-Theoretical
- Examples (in addition to, but not instead of, theory). Don’t get bogged down in writing a lengthy description – be brief.
- Evidence backs up the argument (rather than lots of evidence
with an argument made at the end)
• Engagement and interest
• Creativity? Originality?
-There’s a lot of scope, given complexity of arguments, to have
your own perspective.
• Awareness of managerial and cri,cal perspec,ve
- Avoid seeing things neutrally – and see beyond a managerial
perspective – for example a critical take on the issue, which is not
always obvious, and often questions dominant ways of seeing.
• Awareness of historical, social, cultural context
- But remember the issues are behaviour, not economic etc.
Industry Analysis
Here you want to talk about your industry, not just your company. What type of industry is it? What common traits best describe the industry? How do businesses in this industry make, buy, sell, and deliver their products or services? How do customers for this industry make their buying decisions? For example, is reputation more important than price?
Key Customers
Of all your possible customers, you will focus on only a few types; these are the ones most likely to value your offering at the price points you set. Write one paragraph describing who they are, and what they have in common. Then write a second paragraph explaining why you will focus on these customers, and not all the others.
Market Growth
Of all your possible customers, you will focus on only a few types; these are the ones most likely to value your offering at the price points you set. Write one paragraph describing who they are, and what they have in common. Then write a second paragraph explaining why you will focus on these customers, and not all the others.
Market Trends
“The only constant is change.” This is an old saying, and not just in business. But having a business is a perfect way to see change in action. Just when you think you have your market figured out, it changes. What you think your customers want or need changes. There’s a shift in direction.
Change can happen for many different reasons. No matter the reason, it is important to be able to recognize when a change can or will affect your business. If you’re just getting started, you might be planning your business around a current trend. Either way, you want to look for, and be aware of, market trends. Think of trends as a way to get ahead of the market by knowing where it is going before it gets there.
Market Needs
This is where you want to step back and look at your business through your customers’ eyes. What problem does your business solve for them? What do you offer them that they can’t get anywhere else? Are your competitors failing them in some key way?
If you have more than one group of customers you will be marketing to, do this exercise for each group. You may find the needs of the groups are very different. You want your marketing message to match the solution your product gives to each customer group.
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