Give the study of the strategic issues and possibilities facing a particular company/firm/organisation. It should include but not be limited to:
An outline of the company (KFC) -its history, scope or operation and features
An analysis ofthe external environment in which the company operates
Identifiable strategies in the company The strategy making process – how is strategy formulated?
Strategic intent/future directions
Monitoring the strategy
Opportunities and threats
An internal analysis (distinctive competencies, value creation)
Porter’s five forces Positioning for the future
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