The use of social networks by Saudi women to foster e-commerce in Saudi Arabia

In this coursework, you need to develop a mixed methods research proposal (ie. a mix of quantitative and qualitative research) on a [The use of social networks by Saudi women to foster e-commerce in Saudi Arabia]. You may find it helpful to read some of the sections and guidance given in Saunders et al. (2009), especially.You may also find it useful to explore other resources such as the Journal of Mixed Methods Research (https://mmr.sagepub.com/).

you should complete the following parts:

Part 1 ? Introduction
Title of the research proposal
Background: a brief overview of the topic or problem, draw on some key pieces of topic-related literature, explain why researching the topic or problem is important. Overall research question(s) and objective(s): these should be clear, succinct and specific.

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Part 2 ? The mixed-method data collection and analysis

Explain how you will conduct the quantitative part of the research. This should include aspects such as:
 Research hypothesis (or hypotheses): clearly stated, unambiguous, realistic, symmetrical.
 Explain the sampling method.
 Design a suitable method for collecting data (ie. include a questionnaire or other
such device) and explain how you would administer it (if appropriate), together
with any ethical issues.
 Explain how data will be analysed and presented in order to address the
research hypothesis.

Explain how you will conduct the qualitative part of the research. This should include aspects such as:
 Explain the sampling method.
 Explain the data collection method(s) and provide a list of appropriate questions
together with any ethical issues.
 Explain how data will be analysed and presented in order to address the
research question(s).

Part 3 ? Overall justification and summary
Drawing on a range of research methodology literature, write a critical evaluation of your mixed methods proposal. As a result, you should conclude by highlighting the strengths and weakness of the mixed methods approach.

Important note: you do not actually have to collect or analyse any data for this coursework ? this is just the proposal stage.

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