Friday, September 6, 2013

Companies must develop effective crisis communication techniques to respond to problems or dangers

- Describe what various writers/sources- at least three - see as the reason why effective communication is essential. this is the literature review and is largely a summary task.

- Compare and contrast how two companies have responded to a crisis during the last four years. one example should present a successful resolution, the other should demonstrate an unsuccessful response. support our response with reference to relevant source.

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