Monday, September 9, 2013

Marketing Case Write ups




Paper instructions:
Case Write-Ups
There are four (4) cases scheduled for analysis. Each student is assigned to submit an individual written analysis
of two of the four of these cases by the due date mentioned (the due dates are listed in the weekly sessions as
well as in the course schedule). The written analysis should consist of responses to all the questions at the end
of the case.

The cases will be evaluated based on 1) application of text material 2) use of additional research outside the
case and 3) depth and detailed analysis that reflects critical thinking. Please ensure that you supplement case
information with additional research on the company/situation as well as make specific references to text
concepts that you apply and illustrate through your analysis. Please also make sure that you provide complete
citations for all your information sources at the end. Given that these cases each account for 10% of your final

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