Details
In this assessment task, you as a “marketing expert” will provide your marketing ideas for a new invention.
Your task is to write a marketing analysis report for potential new product coming out of your chosen invention below website.
http://www.abc.net.au/tv/newinventors/txt/s2707237.htm
The report should follow the subsequent structure:
•title page;
•executive summary;
•table of contents;
•introduce the background information necessary to understand the chosen invention;
•environmental analysis;
•consumer behaviour analysis;
•segmentation, targeting and positioning;
•product and pricing plans;
•conclusion
•reference list
•title page;
•executive summary;
•table of contents;
•introduce the background information necessary to understand the chosen invention;
•environmental analysis;
•consumer behaviour analysis;
•segmentation, targeting and positioning;
•product and pricing plans;
•conclusion
•reference list
You will be expected to have consulted books, at least 10 relevant academic journal articles, conference proceedings, theses and dissertations to write the report (i.e., support your arguments with theories). Your report should be in an easy to follow format and should be free of spelling and grammatical errors.
Reference:
Reference:
The Australian Broadcasting Corporation 2011, The Australian Broadcasting Corporation, Ultimo, NSW, viewed 6 June 2013, <http://www.abc.net.au/tv/newinventors/inventions/2009.htm>.
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