choose a listed American or Australian company, where the annual report and other details of their strategy (e.g. online marketing strategy) are readily available. Students will then compile a minimum of 7 metrics as explained in class, for their individual company.
For the chosen company, please provide (2500 words):
a) A table of the chosen metrics, showing your calculations, contrasted with two competitors from the same industry and over 3 years.
b) An introduction section that also includes industry and company background, introducing your topic.
c) A conceptual framework explaining the metrics you have chosen and the purpose and their relationship to the performance of marketing functions. This should be in the form of a literature review of about 500 words.
d) A detailed analysis for each metric selected metric with respect to the effectiveness of the company?s overall strategy and a well-supported discussion of why the particular metric was chosen.
e) A brief conclusion section to support your opinion of whether the company is effective at implementing their strategy or not, followed by concise recommendations
For the chosen company, please provide (2500 words):
a) A table of the chosen metrics, showing your calculations, contrasted with two competitors from the same industry and over 3 years.
b) An introduction section that also includes industry and company background, introducing your topic.
c) A conceptual framework explaining the metrics you have chosen and the purpose and their relationship to the performance of marketing functions. This should be in the form of a literature review of about 500 words.
d) A detailed analysis for each metric selected metric with respect to the effectiveness of the company?s overall strategy and a well-supported discussion of why the particular metric was chosen.
e) A brief conclusion section to support your opinion of whether the company is effective at implementing their strategy or not, followed by concise recommendations
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