marketing

Select and study one chapter (from Cadotte and Bruce text), two articles and the Gateway case. And, revisit what you have done with the simulation project.
Summarize: 1) the key knowledge, concepts and/or skills you learned from the four different reading materials, and 2) their implications for the Marketplace Simulation you went through.
You may organize your summaries for each reading one by one and finish the report with a “Concluding Remarks” at the end.

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