Sunday, September 8, 2013
Situation Analysis of Fashion Retailing industry
The situation analysis explores the industry specific issues and identifies the major competitors (online and off -line), the characteristics of the target markets and their online engagement, regulatory issues and global factors as well as and discussion of the business model that has been used. You will be judged on the quality of your research, using a variety of sources (journals, magazines, reports and databases and websites).
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