Wednesday, April 3, 2013

Shangrila Hotel Singapore




Strategic Business Unit-SBU. My group is responsible for the development of the strategic marketing plan for a SBU/Strategic Business Unit. We decided to take Shangri-La Hotel in Singapore as our SBU. (All the data must be from Shagri-La Hotel in Singapore)

My part is to do SBU Customers which requires the following checklist:
(there is no need to write a long introduction and conclusion, because it is a group work and my part does not require intro and conclusion)




Provide a brief summary of relevant and major changes and trends that have occurred within the SBU’s industry over the last 5-10 years. (Shagri-La Hotel in Singapore)

Discuss relevant changes and trends in the macroenvironment (i.e. PESTEL) that have occurred within the SBU’s industry. (Shangri-La Hotel in Singapore)

Analyse market performance in which the SBU is operating. Provide detailed information on the SBU’s key
market segments, their growth/decline (provide data on sales, growth, market share, etc. for the past 5 years and the reasons for this. Use tables/graphs to clearly demonstrate your findings. (all data must be from Shagri-La Hotel in Singapore not from any other country.)



 
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Scale-Free Brain-Wave Music from Simultaneously EEG and fMRI Recordings



a. Who are the scientists who conducted the study?
b. Why did the scientists conduct the study?
c. How the study was done?
d. What did the study find?
e. What is the impact/significance of the study?

Mueller-Lehmkuhl Case Assignment

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 1. How much profit does Mueller-Lehmkuhl make on the sale of fasteners? On the sale and rental of attaching machines? (Hint: By deducting the $96 million from fastener sales (Exhibit 3) from the $103million total revenues (Exhibit 1), i. e.; attaching machine revenue is $7 million, OR from Exhibit 2, take number of machines sold or rented in a year, and multiply by the sale proice or annual rental fee and deduct this number from the $103 million total revenues, i. e.; fastener revenue is $96.15 million.)
2.Exhibit 9 shows the reported product costs for five representative products. How accurate do you think these numbers are? If you think they are inaccurate, what is your best estimate of the product cost? Note: Total budgeted direct labor dollars (including setup) for 1986 were $1.61 million (Exhibit 1). The direct labor dollar content (including setup) of the five representative products is:
S-spring Ring Prong (B) Prong (SS) Tack
Direct labor $ $1.32 $1.43 $0.14 $0.27 $0.66
These numbers include direct labor dollars in the finishing department.
3. What additional information would you like before giving a definitive answer to Question 2?
4. How would you change the firm’s pricing strategy to compete better with the Japanese? Would you implement this change?
5. Should Richard Welkers be worried about the Japanese?
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Airport Budget

The main paper is about the BNA. Nashville International Airport,that is my airport.

Airport Budget - In this fifth paper, you are to prepare a budget for your airport. Given the nature of this Course, and with the understanding that any airport budget, for even the smallest of facilities, cannot be prepared in one week’s time, you are not expected to prepare a detailed budget nor the analysis that always accompanies one. However, you have acquired enough insight into both your selected airport and the working process of developing a budget for you to easily prepare a budget worksheet that addresses the key financial components of revenue and expenses meeting the minimum requirements to support your airport for the next fiscal year.

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Implementing quality systems


 
Read the case study provided below carefully.
And Answer all the questions.

QUESTIONS
In reference to the case study
1. Describe the main differences between the two management philosophies?
2. Using the concepts developed in class such as ( change management, kotter model of change, transformation concepts such as porter model of transformation, HR management concepts, , discuss the underlying assumptions leading to the commitment-based management philosophy?
3. What are the implementation cornerstones of the model?
4. What are the key challenges to the implementation?
5. Discuss in your own words your understanding of the positive and possible negative outcomes of the commitment based management philosophy?

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Note: relate all the questions to the case provided and to the subject of implementing quality systems. Please consider plagiarism policy.


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Identify A major united states political issue and discuss the issue and identify all the active major political actors that affect the issue, including interest groups, levels or institutions of government, political parties, key persons, etc. provide a balanced discussion of what the issue is, how it evolved into a major issue, who/what is involved in the issue and how those involved in the issue interact with each other.

Identify A major united states political issue and discuss the issue and identify all the active major political actors that affect the issue, including interest groups, levels or institutions of government, political parties, key persons, etc. provide a balanced discussion of what the issue is, how it evolved into a major issue, who/what is involved in the issue and how those involved in the issue interact with each other.

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Stress on police officers

Please explain the reasons why officers are faced with these issues and the possible repercussion that results from severe stress and fatigue.  Please provide a specific solution that this department could implement to solve the problem.  Possible solutions might be something other real life departments have done and were successful.  Please defend this solution using a persuasive or argumentative technique.

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