Thursday, May 23, 2013

The Commoditization of Starbucks


Write a 5 page paper on the following:

1. Explain the reasoning for Starbucks’ need for a change in strategic direction in response to McDonald’s and then explain the process of the changes.

2. In 2008, Starbucks replaced its CEO and realigned its leadership structure. Review the benefits of making this organizational change and why it was necessary.

3. Assess the risks of making such a structural change in an established company like Starbucks.

4. Compare the financial data in the case study to the data on Yahoo Finance’s Website. Conclude whether or not the change in organizational structure has returned Starbucks to its former status.


AMAZON.com Inc


1.    Briefly trace the development and growth of Amazon.com from 1995 to the present through the application of corporate strategies – what types of strategies have these been?

2.    There have been many criticisms of the business practices that Amazon.com has pursued over the years. Describe TWO of these practices and outline the outcomes.

3.    Perform an environmental analysis for the involvement of Amazon.com in the book and publishing industry – what are the main opportunities & threats?

4.    Describe the organisational culture or leadership style within Amazn.com Inc.


Objective is to discuss how computer security has impacted society?


Government control

Objectives:  Students will develop a research thesis that expands on a common theme in two, 20th/21st century dystopian novels.  The thesis will seek to explore how the theme is relevant to understanding social, political, economic, scientific, religious, technological, etc. issues facing society today.  Students will expand the thesis into an in-depth research paper that includes a variety of sources to support their position.

Apple Marketing Strategy and Survival

The writer should describe Apple's strategy in marketing and how they have survived the market for more twenty years.

Apple Marketing Strategy and Survival

The writer should describe Apple's strategy in marketing and how they have survived the market for more twenty years.

Harmful effects of Electric cars on environment

Approach this assignment by thinking about it as an argumentative paper that happens to use research to help support its positions. As such, you will want to make sure that the cornerstone of the paper is a thesis statement that goes beyond the obvious, a statement that seeks to present a point of view to readers that they may not have thought about before.