Monday, July 8, 2013

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors?



Target Marketing
1. To which of these segment(s) is your brand targeted?
2. Characterize the typical buyer of your branded product.
3. Explain/justify this characterization.
Competition
1. Identify and comparatively evaluate your brand’s top two/three competitors.
2. Perceived differences between/among brands
Relevant External Factors
1. Economic Conditions
2. Social and cultural trends
3. Technology
4. Resources – Availability/Non-marketing Cost
5. Political/Legal Environment

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors?
Target Marketing
1. To which of these segment(s) is your brand targeted?
2. Characterize the typical buyer of your branded product.
3. Explain/justify this characterization.
Competition
1. Identify and comparatively evaluate your brand’s top two/three competitors.
2. Perceived differences between/among brands
Relevant External Factors
1. Economic Conditions
2. Social and cultural trends
3. Technology
4. Resources – Availability/Non-marketing Cost
5. Political/Legal Environment

Sunday, July 7, 2013

Breakeven Analysis


You are a senior vice president of a company that manufactures kitchen appliances.
You are considering using robots to replace up to ten of your skilled workers on the factory floor.
Using a spreadsheet, analyze the costs of acquiring several robots (10) to paint and assemble some of your products versus the cost savings in labor.
How many years would it take to pay for the robots from the savings in fewer employees?
Assume that the skilled workers make $20 per hour, including benefits.
Assume the cost of a robot is $40,000.CLICK HERE TO ORDER THIS ESSAY!!!!
Calculate Years, Months, Weeks, Days, Hours, Minutes, and Seconds in you Breakeven Analysis.  Note:  What is left over from years goes to months, months to weeks, weeks to days etc. Breakeven Analysis CLICK HERE TO ORDER THIS ESSAY!!!!

he distinction between primary and secondary properties of objects, and the causal theory of perception.


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Question: Locke claims (contra Descartes) that empiricists can demonstrate the independent existence of the material world by means of two main ideas/theories: (a) the distinction between primary and secondary properties of objects, and (b) the causal theory of perception. Explain why Berkeley maintains that if empiricists take these ideas seriously, Locke’s account actually leads to radical doubts about the existence of the material world. What solution to this problem does Berkeley think that empiricists should accept? Berkeley’s solution, however, is widely seen to be highly problematic. Which of these two problems—the (alleged) problems facing Locke or Berkeley’s solution to these problems—seems to be the most damaging or difficult problem facing empiricism? Why? Critically defend your position. CLICK HERE TO ORDER THIS ESSAY!!!!

Global Logistics Management-Value added services

What is meant by value-added services? Why are these services considered essential in a customer success program?. Please find an example of both types of marketing. ………     CLICK HERE TO ORDER THIS ESSAY!!!!

CPFR and S&OP

How are Collaborative Planning, Forecasting, and Replenishment (CPFR) and Sales & Operations Planning (S&OP) related?  CLICK HERE TO ORDER THIS ESSAY!!!!

Supply Chain Logistics Management

According to Bowersox et al. (p. 45), “logistics is the process that links supply chain participants into integrated operations”. Since logistics is functional in nature your assignment this week is to create a PowerPoint presentation on an organization of your choice. In this presentation create a logistics operations chart using the information in Chapters 1 and 2. Discuss each step of the process. ……CLICK HERE TO ORDER THIS ESSAY!!!!

Transportation Issues


What do you think should be the order of priority of each of the nine transportation issues today?
CONGESTION: increasingly congested facilities across all modes
• EMERGENCIES: vulnerability to terrorist strikes and natural disasters;
• ENERGY AND ENVIRONMENT: extraordinary challenges;
• EQUITY: burdens on the disadvantaged;
• FINANCE: inadequate revenues;
• HUMAN AND INTELLECTUAL CAPITAL: inadequate investment in innovation
• INFRASTRUCTURE: enormous, aging capital stock to maintain
• INSTITUTIONS: 20th century institutions mismatched to 21st century missions;
• SAFETY: lost leadership in road safety. CLICK HERE TO ORDER THIS ESSAY!!!!