In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
Please make sure that you cite and reference all your outside sources properly, as per the Harvard Referencing System.
Case;
According to a report published by the HSBC Bank in 2010, “Countries with young, entrepreneurial and well-connected populations like Ghana and Ethiopia have particularly strong commitments to change and therefore big opportunities to pursue speedy growth… Meanwhile in South America, Argentina’s trade has jumped by more than 10% since 2000 and Brazil’s by more than 50%." As a business makes the decision to enter a new market, it is important that it does the research necessary to ensure that the expansion will be beneficial for both parties. After reviewing the resources for this week, respond to the following:
Question;
Your company is planning to expand its business and wants to do so into an emerging market. Upper management has selected a country and in your position as head of the planning committee, you have been asked to make a recommendation as to the viability of doing business in that country. For this scenario, you must select one of the BRIC countries (i.e., Brazil, Russia, India or China) as the location you are to evaluate, but do not choose your own country if it is one of these. For the country you have selected, research and analyse the demographic, economic, socio-cultural and political-legal factors that your firm would need to consider if expanding into this particular market.
CLICK HERE TO ORDER THIS ESSAY!!!!Which factors could create the most risk for doing business in your selected country and how would you mitigate that risk?
Be analytical and persuasive. Create a report outlining your research and indicating whether you would recommend the country as a place for expansion and provide the reasoning behind your decision.
Additional instruction;
Please ensure proper citation and referencing and double check that the originality index is very low.
Textbook
Pelle, S. (2007) Understanding emerging markets: building business BRIC by brick. London: Sage.
Chapter 2, ‘Starting Off’
This chapter focuses on common mistakes that can occur in each phase of the process of investing in an emerging market. The chapter also covers the decisions organisations must make for financing their emerging market venture.
Articles
Accenture (2007) The business of doing business in emerging markets [Online] Available from: http://www.accenture.com/SiteCollectionDocuments/PDF/EmergingMarketsPOVFINAL11_26.pdf (Accessed: 5 December 2011).
Accenture, the international management consulting firm, has prepared this article which informs concerning some of the issues and challenges confronting developed-nation-based organisations seeking to expand into emerging markets. As the article is based upon their own client experiences, it provides some valuable “food for thought” and suggestions for organisations seeking to expand into emerging markets.
CLICK HERE TO ORDER THIS ESSAY!!!!Bremmer, I. (2005) ‘Managing risk in an unstable world’, Harvard Business Review, 83 (6), pp.51-60, Business Source Premier [Online]. University of Liverpool link: http://sfxhosted.exlibrisgroup.com.ezproxy.liv.ac.uk/lpu?genre=article&isbn=&issn=00178012&title=Harvard+Business+Review&volume=83&issue=6&date=20050601&atitle=Managing+Risk+in+an+Unstable+World.&aulast=Bremmer%2c+Ian&spage=51&sid=EBSCO:Business+Source+Premier&pid= (Accessed: 14 October 2010).
In this article, the author examines risk and the value a political risk analysis can have for a multinational corporation entering an emerging market.
Kanter, R.M. (2008) ‘Transforming giants’, Harvard Business Review, 86 (1), pp.43-52, Business Source Premier [Online]. University of Liverpool link: http://sfxhosted.exlibrisgroup.com.ezproxy.liv.ac.uk/lpu?genre=article&isbn=&issn=00178012&title=Harvard+Business+Review&volume=86&issue=1&date=20080101&atitle=Transforming+Giants.&aulast=Kanter%2c+Rosabeth+Moss&spage=43&sid=EBSCO:Business+Source+Premier&pid= (Accessed: 14 October 2010).
The author of this article describes how certain large corporations—including IBM, Procter & Gamble, Omron, CEMEX, Cisco and Banco Real—are becoming cognisant of global developments and, in return, are taking on large social and environmental projects.
Kim, R.B. (2008) ‘Wal-Mart Korea: challenges of entering a foreign market’, Journal of Asia-Pacific Business, 9 (940), pp.344-357, Informaworld [Online]. Available from: http://dx.doi.org/10.1080/10599230802453604 (Accessed: 14 October 2010).
This article discusses aspects of strategic fit through the case study of Wal-Mart’s unsuccessful attempt to enter Korea. Reasons provided for Wal-Mart’s failure include a poor localisation strategy and differing consumer preferences.
Return to top
SUPPLEMENTAL RESOURCES
Chen, Y.-C. (2008) ‘Why do multinational corporations locate their advanced R&D centres in Beijing?’, Journal of Development Studies, 44 (5), pp.622-644, Informaworld [Online]. University of Liverpool link: http://dx.doi.org.ezproxy.liv.ac.uk/10.1080/00220380802009092 (Accessed: 1 December 2010).
The research described in this study directly challenges the presumption that multinational corporations distribute their research and development activities hierarchically. This paper examines how, rather than assign advanced technology duties to advanced industrialised countries and low-end, routine work to developing countries, corporations combine the two through the emergence of research and development centres in Beijing.
Grant Thornton International (2010) Emerging markets: leading the way to recovery: International Business Report 2010. Available from: http://www.internationalbusinessreport.com/Reports/2010/Reports/emerging_markets/index.asp (Accessed: 30 January 2011).
This report gives insight and an overview into the global positioning of emerging markets. In addition, a summary of the overall health of business populations is examined in current emerging markets.
Hryckiewicz, A. & Kowalewski, O. (2010) ‘Economic determinates, financial crisis and entry modes of foreign banks into emerging markets’, Emerging Markets Review, 11 (3), pp.205-228, ScienceDirect [Online]. University of Liverpool link: http://dx.doi.org.ezproxy.liv.ac.uk/10.1016/j.ememar.2010.05.003 (Accessed: 1 December 2010).
This study examines banks’ decisions in recent years to expand into emerging markets in spite of the global financial crisis. Through an analysis of the role of economic factors in influencing such a decision, the authors conclude that these factors greatly depend on the economic condition of the home and host countries.
CLICK HERE TO ORDER THIS ESSAY!!!!
