Marketing and Communication Plan

paper instructions:
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
1.Health Care Organization Profile (Due Module 2)
2.Communication Plan
3.Marketing Plan
4.Community Collaboration Plan

For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.

Part 2, the Communication Plan should include the following components:
1.Types of internal and external communication networks
2.Stakeholder analysis
3.Media methods
4.Tag lines, logos, photos, etc.
5.Letterhead, newsletters, etc.

For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:
1.External environmental analysis
2.Internal environmental analysis
3.Strategic choice and strategic goals
4.SWOT analysis
5.How will marketing initiatives involve cross-functional team members?
6.How and when will marketing strategies be evaluated?

For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:
1.What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
2.How will community diversity issues be addressed?

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Grassroots Organizings: Readings and Resources

Paper instructions:
Answer the questions: How does Casa de Esperanza fit the model of grassroots organizing that you read about in the previous topic? Do you think Casa made the right decision in its redevelopment as a grassroots organization? What good things came out of its mission shift? What do you think they aren’t doing well or need to be doing more of?
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freedom of the press

Order Instructions:
Unit V Research Paper
Freedom of speech and freedom of the press are two important rights individuals have in the United States. Today, there are so many news outlets featured on the radio, television, cable, and the Internet that are competing for our attention to the degree that some news media emphasize very sensitive and controversial subjects as a means to simply attract an audience. Some individuals criticize this practice as being harmful to society. Yet, others claim it is appropriate to report this type of speech in such a fashion.
Research the topic, Freedom of the Press, and write a research paper that explains your views on freedom of the press and whether this trend toward reporting sensitive topics does or does not have a negative impact on some work environments.
Make sure that your paper has the following components:
Introduction – State your thesis and the purpose of your research paper clearly. What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in your topic.
Body – Present your arguments to support your thesis statement. This should be one to three paragraphs in length.
Conclusion – Restate or reword your thesis. Summarize your arguments. Explain why you have come to this particular conclusion.
Your paper should be three to five pages in total length, using 12-point double-spaced Times Roman font using APA format.
BBA 3361, Professionalism in the Workplace 3

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Law

Revising Techniques in Crime Scene Processing

Project description
The writing assignment will consist of analyzing an “evidence collection†guidebook and recommending updates. The guidebook is created for law enforcement professionals and distributed by the National Criminal Justice Review Service. The guidebook accepted for this assignment is as follows:

“Crime Scene Investigation: A Guide for Law Enforcement, (January 2000)
Focusing on Section C Processing the Sceneâ€

Review Section C in the guide book and identify the areas that require revision for “Processing the Scene”.
As part of this process, research more recent collection techniques and analysis methods utilized in the field. The submitted document must contain the following:

1. Explanation of what topics need to be updated in the guidebook.
2. Explanation of why the topics need to be updated and how this revision will affect the forensic science/criminal justice community as it relates to evidence collection and preservation.
3. Explanation of how specifically you would update those topics (i.e., how you would revise the text to be relevant regarding current evidence collection techniques).
The paper should be written in narrative form with a logical flow. In other words, do not simply list a topic from the guidebook and follow it with comments regarding that topic.

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Memo to a CEO

Paper instructions:
You are a manager in a firm in a very competitive industry. A competitor has made an important scientific discovery that could give it an advantage that would substantially reduce, but not eliminate, the profits of your company for approximately a year. A scientist who knows the details of the discovery applies for a job at your firm. There are no legal barriers to hiring the scientist.
The CEO knows that you studied ethics in your college program and so asks you to give her your advice.
Address and apply all 4 ethical norms:
-Right and Duties
-Justice
-Utilitarianism
-Caring

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One flew over the Cuckoo’s Nest

 1. How does the director illustrate the difference between group roles and task roles in the movie? 2. How does the leadership of the group change after McMurphy’s arrival? How or why does the leadership change during the movie? 

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joggometer

1) Describe the product, it’s function, and characteristics.

2) Explain the marketing elements plan of the product by using the book as reference (you can also refer to the Appendix in the book). In other words, developing marketing management, strategies and plan (refer to ch1 + 2)

3) gathering information and scanning the environment , conducting marketing research and forecasting demand. (ch 3 + 4)

4) How are we going to create customer value, loyalty and satisfaction. (ch 5)

5) Analyzing the consumer and business market and identifying market segments and target (refer to ch 6 + 7 + 8)

6) creating brand equity and crafting the brand positioning (refer to ch 9 + 10)

7) setting the product strategy and introducing new market offerings (ch 12+ 20)

8) Developing pricing strategies and programs (refer to ch 14)

9) Designing and managing marketing channels (refer to ch 15)

10) Designing and managing integrated marketing communications and managing mass communication, ads, sales promotions.etc (refer to ch 17+ 18)

11) Managing personal communications (refer to ch 19)

So basically, we have to present our work on a weekly basis by discussing the points listed above by order and by going through the chapters FROM THE BOOK one week at a time and relating these chapters to our product and the product’s marketing aspects and plans..

I decided to chose the following product:
Jogging shoes with and embedded device. This device has 4 distinct characteristics:

1) A pedometer to measure the calories burn, meters walked, step counting, speed measure and incline ratio.
2) A GPS system
3) Enough storage to store music
4) A wireless headset to listen to music

i have to come up with a sketch of this product to give an idea about how it will look, calculate its cost, market price, list our targeted customers, develop a marketing strategy and all the points listed above.

In addition she requested a PowerPoint presentation to present to class.

the book is,
kotler p. & keller k. marketing management (14th ed.) Prentice hall.

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