QUESTION: The topic is effective communication. What makes your PITCH more effective? How do you leave your clients with ideas that stick beyond the presentation.
Resources: Brothers Chip and Dan Heath have written a book called ‘Made to Stick.’ Is there anything we can learn from them?
Heath C & Heath D 2008, Made to stick : Why some ideas take hold and others come unstuck. London: Arrow Books.
Optional Resource: “Creativity in Communication”, Time online article explores the concept of creativity in communication.
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