1.
• Explain the concept of Franchising and joint venture or licensing as entry mode for expansion (some theory around 500 to 600 words)
• Research 5 articles showing how different companies are using franchising system to expand overseas markets
• Use different industry like Fast food, Cafes, Courier companies Consulting companies, education etc to explain which have been more successful franchising companies and which have been less successful companies
• Give examples of Joint ventures which have been successful may be car industry, soft drinks and supermarkets.
• Give examples of Licensing where some companies have used this entry mode.
• Research 5 articles showing how different companies are using franchising system to expand overseas markets
• Use different industry like Fast food, Cafes, Courier companies Consulting companies, education etc to explain which have been more successful franchising companies and which have been less successful companies
• Give examples of Joint ventures which have been successful may be car industry, soft drinks and supermarkets.
• Give examples of Licensing where some companies have used this entry mode.
Conclusion
• Explain briefly the future direction taken by companies for Franchising, Joint venture and Licensing (500 to 600 words)
Find 5 articles on Franchising, Joint Ventures and Licensing and use for this assignment.
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