Health Management

World History:

The French writer, Émile Zola, claimed that the Impressionists were selling sketches that are hardly dry. Identify an example of an Impressionist painting that represents Zola’s description.

The availability of paint in metallic tubes in the 19th century made “en plein-air” possible for Impressionist artists. Identify a 20th or 21st century invention that has contributed to an innovation in art and explain why.

Thomas Eakins’ paintings, The Gross Clinic and The Agnew Clinic, are realist depictions of 19th century surgeries. Compare Eakins’ image of 19th century surgery with a 21st century media image you have seen of a medical innovation. Explain what you believe is the purpose of these kinds of graphic depictions of medical procedures.

Compare the ways in which men are represented in the two paintings by Eakins to the ways in which women are represented in these paintings.

Compare the depiction of women in these paintings by Thomas Eakins with the representations of women in paintings by Mary Cassatt. Describe how you think the women may have been depicted if Cassatt had painted the surgeries.
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Health Management:

Use the Internet to familiarize yourself with a health care provider that provides both products and services. Determine the best way for the health care provider to distinguish its product offerings from those of its competitors. Provide specific examples to support your response.

Use the Internet to familiarize yourself with a health care provider that provides both products and services. Determine how the health care provider can best differentiate and market its service offerings. Provide specific examples to support your response.

Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain your rationale.

Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples to support your response.

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