Macro & Micro economics

For Section A: i) Macro- and micro-environmental factors, their influence on markets and impacts on marketing decisions. ii) Different types of segmentation variables and using them to define a target market segment.
1.this is exam questions, the specific requirements are:
Answer the questions you are required to answer. That is ALL the questions in Section A and ONE question chosen from Section B. If you fail to answer these questions you will immediately miss out on all the marks for that question – making it very difficult to pass.
You must base your answers on good knowledge of the marketing theory. Make sure you revise the theory thoroughly, and are able to describe and explain the theory clearly in helping to answer the questions.
You must also set your answer in the context of the question so you apply your answer to a real market situation. Normally in Section A you are provided with the market situation to use through all the questions in that section. Ij some Section B questions you are given a market situation/context, and sometimes you are asked to provide your own examples
You must answer the question set, and not just ‘dump’ theory or simply say everything you know on the topic.Click Here To Get More On This Paper!!!!