Marketing

Think about marketing and services. Choose two mass consumption services and give some examples of how the inseparability of consumption and production of services makes for moments of truth.
What are the basic functions of an effective distribution system in mature markets? As online shopping across country borders becomes feasible and accepted, what are the demands on the countries’ distribution systems (including customs duties) that need to be handled?
Mention at least three reasons why people skills are so important in the implementation of global marketing? Will the emergence of electronic communications over the various networks (Internet, intranets) make people skills more or less important than before?
As a marketing manager for an International company, what obstacles would you face in attempting to coordinate prices between European countries?
Select a well known international brand and product and discuss pros and cons for a TV advertising campaign created in the US which has to be used in South American countries
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