Please use the link below to get most of the research but if you use other sources please cite:
Applebee’s 
http://www.marketwatch.com/story/applebeesr-to-review-creative-advertising-aor-agency-account-2011-11-07


1.    Research paper, written in professional format that outlines the current marketing situation the brand finds itself in.  Through this paper you will demonstrate that you understand your potential client.  This is predominantly a secondary research paper, which means you must use quality research sources, such as those found through the Library’s online databases.  Be sure to cite your sources “in text” (where you use them in your paper) AND include a work-cited page at the end.  You may choose to supplement this secondary research, with your own Primary research, such as observation at a retail location, or a short survey administered to friends, etc…

Key questions you should answer:
a.    What category does your brand operate in?  What are its key products, or services?
b.    Who are the key consumer groups that (i.) Use the category? (ii.) Use your brand? And what are overall consumer trends in the market? (ie: how are they using the product? What types of products are they using? How much are they spending?)
c.    Who are the key competitors for your brand?
d.    How is your brand positioned?  That is, what is the brand essence or personality, or the promise that the brand makes to customers that makes it unique in the market?  (ie: Kraft macaroni & cheese “it’s the cheesiest.”)

Most importantly, you should research hard enough so that I am able to make strategic decision for the brand (such as which consumers to target, which media to communicate through, etc…).  Click Here To Get More On This Paper!!!!