Law

Question 1



The Law. Based on the e-Activity and the event you selected, answer the questions that follow.

ñChoose one of these recent events, in which the defendant in a legal case tried to use public relations to influence public opinion. Justify why you think the defendant felt it necessary to use public relations in this situation.

ñFor the same event, propose how public relations activities might help the legal case in court and how they might hurt the legal case in court. (Answer must be 200words)


eActivity

ñ Research on the Internet a recent event in which a defendant in a legal case tried to use public relations to influence public opinion. Be prepared to discuss.

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Question 2

Research. Please respond to the following:

ñImagine you were assigned to develop a public relations campaign. Explain in detail how you could use each type of public relations research (see “Types of Public Relations Research” in Chapter 8) to help you plan your work.

ñExplain in detail how you could evaluate your public relations campaign once it is in progress or after it has finished. (Answer must be 200words)



Question 3



Choosing Media. Please respond to the following:

ñImagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.

ñYour client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.(Answer must be 200words)



Question 4



Labor Relations and Public Relations. Please respond to the following:

ñBased on the e-Activity and the business with labor relations issues you selected, propose how public relations might have helped or harmed relations between the employees and the ownership.

ñThe five specific principles of trusted communications are respect, honest feedback, recognition, voice, and encouragement. Explain in detail how you would apply these principles when announcing a new policy that you expect will be unpopular with the staff.




eActivity 1

ñResearch on the Internet a company whose labor relations issues have received national attention in the past few years. Be prepared to discuss.




eActivity 2




ñResearch on the Internet a company, nonprofit organization, government entity, or celebrity that has been extensively reported on in the media. Study how your subject has interacted with the media. Decide for yourself whether or not this interaction has been beneficial for your subject.

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QUESTION 5





"Risk and Interest Rates" Please respond to the following:

ñ Examine the factors that have motivated financial institutions to develop fund-management techniques in recent years. Rate the factors in order of importance. Provide support for your reasoning.

ñ Examine the forces that cause interest rates to change. Predict the kinds of risks that financial firms face when interest rates change. Propose ways to mitigate these risks.



QUESTION 6



"Derivatives" Please respond to the following:

ñ Propose ways that financial futures can help financial service firms deal with interest rate risk.

ñ Evaluate the rules and regulations that have recently been imposed on the use of derivatives. Determine whether you agree or disagree with these regulations. Support your position.



Qestion 7





"Securitization" Please respond to the following:

ñ Evaluate the advantages that securitization offers lending institutions. Determine the risks of securitization that managers of lending institutions should be aware of. Support your position.

ñ From your e-Activity research, determine ways that derivatives can be helpful and hurtful to the financial markets. Provide examples to support your reasoning.

Question 8



"Loans" Please respond to the following:

ñ Propose three ways that loan servicing can be used to increase income. Determine why this is information important to a bank.

ñ Determine ways that a lending institution can mitigate the inherent risks in issuing standby credit letters. Propose two ways that banks can apply this information.

































PART 2

QUESTION 1


Week 4 Assignment 1 Submission

If you are using the Blackboard Mobile Learn IOS App, please click "View in Browser."
Click the link above to submit your assignment.

Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.

Assignment 1: Developing a Public Relations Plan, Part 1
Research a nonprofit organization that has faced a public relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a 4-5 page paper in which you:

1. State the name of the organization and describe what its mission and purpose.

2. Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

3. Create the specific goals your campaign will try to achieve, and justify why you chose these goals.

4. Design and explain the steps you will take to achieve your goals.

5. Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.


Your assignment must:

ñ Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

ñ Include a cover page containing the tile of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

ñ Explain the basic functions of public relations, how it can be used to support corporate goals, and how it can be integrated into marketing strategy.

ñ Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications

ñ Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).

ñ Use technology and information resources to research issues in public relations.

ñ Write clearly and concisely about public relations issues using proper writing mechanics.



GRADING RUBRIC







Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.




Points: 280


Assignment 1: Developing a Public Relations Plan, Part 1



Criteria




Unacceptable

Below 60% F


Meets Minimum Expectations

60-69% D




Fair

70-79% C




Proficient

80-89% B




Exemplary

90-100% A



1. State the name of the organization and describe its mission and purpose.
Weight: 10%


Did not submit or incompletely stated the name of the organization and described its mission and purpose.


Insufficiently stated the name of the organization and described its mission and purpose.


Partially stated the name of the organization and described its mission and purpose.


Satisfactorily stated the name of the organization and described its mission and purpose.


Thoroughly stated the name of the organization and described its mission and purpose.



2. Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.
Weight: 20%


Did not submit or incompletely explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.


Insufficiently explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.


Partially explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.


Satisfactorily explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.


Thoroughly explained in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.



3. Create the specific goals your campaign will try to achieve and justify why you chose these goals.
Weight: 20%


Did not submit or incompletely created the specific goals your campaign will try to achieve and justified why you chose these goals.


Insufficiently created the specific goals your campaign will try to achieve and justified why you chose these goals.


Partially created the specific goals your campaign will try to achieve and justified why you chose these goals.


Satisfactorily created the specific goals your campaign will try to achieve and justified why you chose these goals.


Thoroughly created the specific goals your campaign will try to achieve and justified why you chose these goals.



4. Design and explain the steps you will take to achieve your goals. Weight: 20%


Did not submit or incompletely designed and explained the steps you will take to achieve your goals.


Insufficiently designed and explained the steps you will take to achieve your goals.


Partially designed and explained the steps you will take to achieve your goals.


Satisfactorily designed and explained the steps you will take to achieve your goals.


Thoroughly designed and explained the steps you will take to achieve your goals.



5. Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
Weight: 20%


Did not submit or incompletely composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.


Insufficiently composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.


Partially composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.


Satisfactorily composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.


Thoroughly composed an evaluation plan and explained how you will use it to assess the outcome of your campaign.



6. Clarity and writing mechanics
Weight: 10%


More than 8 errors present


7-8 errors present


5-6 errors present


3-4 errors present


0-2 errors present








Part 2 Question 2




Week 4 Assignment 2 Submission

If you are using the Blackboar

Assignment 2: Financial Statements



Use the same financial institution that you selected in Assignment 1. Use the Internet to research its customer service features, financial statements, and financial performance.

Write a three to four (3-4) page paper in which you:

ñ Examine the organizational structure of your selected organization, indicating how this financial structure helps the organization achieve its goals. Provide support for your rationale.

ñ Analyze the customer service features offered (e.g., ATM, Website, etc.). Propose what the organization can do to improve or add to these features and the likely impact to the organization.

ñ Determine the selected organization’s financial position based on the data collected from their major financial statements (the income statement, the balance sheet, and the statement of cash flows). Use at least three (3) major financial ratios to support your argument.

ñ Compare the financial performance of the organization that these statements infer to the industry average, drawing conclusions related to the organizational performance.

5. Suggest improvements that can be made to better organizational performance or ways the organization can continue to capitalize on its success. Provide support for your rationale.

6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

l Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

l Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

ñ Analyze the organization and structure of the banking and financial-services industry.

ñ Analyze financial statements and performance of financial firms.

ñ Use technology and information resources to research issues in commercial bank management and operations.

ñ Write clearly and concisely about commercial bank management and operations using proper writing mechanics.

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