The Previous Assignments
Assignment #1
The present global scenario has showcased many differences
in distinctive leadership styles. The leadership styles of the global leaders
vary from each other. From the Finance Minister of Iceland to the President Of
America each of them has different leadership styles. The success or the
failure of any organization depends on the leadership of the concerned
organization. Whether it will be a complete collapse or a highly successful
venture depends a lot on the leadership of the company. They may face the most
volatile of crisis but their strength gave a completely new direction to the
company. Some of the very critical characteristics are as follows:
• They
must be able to see things for what they are. The public relations director
must live in the real world. He must be able to recognize events and understand
their significance and must also not shy away from its consequences. He must
have a lot of integrity in them. He must know what is best for the organization
not own personal gain.
• Detailing
and strategizing: he must be able to see
the larger picture. He must be able to understand the cause and the effect of
the problems. Problems must be viewed realistically.
• Multiple
choice of options: when the Public Relations Director has viewed all the problems
he must be able to identify the various options.
• Decisiveness:
he must be willing to take ownership in any situation. And this means to be
decisive. A combination of real time data along with their, “gut” and the
wisdom that has been built over the years helps them take decisions.
• Collaboration: he must take ownership of the situation. He
must be able to understand that people must work together a mutual solution. A
solution that everyone identifies with and agrees to.
•
Courageous, calm and positive: he must be even tempered even in the wake of any
problem. He must understand that everyone is watching him and non verbal
signals convey a lot to the audience. Bad news is also delivered in such a
manner that does not create panic and also provides hope for the workers.
• He
must be willing to listen to even the most unpopular of advice. Everyone is
important; someone who listens to you and all those also who do not listen to
you. They might have a different perspective on various issues but they too are
important.
• Take
risk in the face of all risk: at times crisis bring the leader face to face
with a set of circumstances that they have not seen.
• He
must be willing to admit mistakes whenever they happen.
Strategic characteristics that are required for a successful
public relations director are as follows:
• His
writing and presentation skills must be excellent.
• He
must be able to articulate strategies and ideas.
• Must
possess a good EQ where he is able to relate well with others.
• Has
to have a passion for communication
• He
must be wanting to make a difference to the organization.
• He
mustn’t be afraid of voicing his opinions.
• Must
not be arrogant must gel well.
• He
should think critically.
• Should
be a good in multitasking
• Possess
qualities like thick skinned; resilient should have a cool head at managing
things.
What does it take to get the respect of the stakeholders?
• Stakeholders
are important as it helps in getting more ideas on the table. It takes a lot on
the part of the company. The stakeholders of a company must be valued as they
are a part of the larger picture. A
good manager will work wonders for the engagement of the stakeholders in their
company. It is up to him to ensure that they stay interested in the affairs of
the company.
The leadership skills
that are internal as well as external to the organization has a lo to do with
the Public Relations Department as he is one of the few members who works with
both the internal departments and the external parts of the organization.
• The
success of the PR department is a success of the concerned individual, the
organization and the achievement of the group.
• There
are different pathways that lead to success in the PR leadership.
• Performance
is the key to success. It lights the pathways to success.
• The
years of experience do count but so do the diverse experiences.
• At
the higher management levels communication skills matter much more than just
writing skills.
• PR
is all about relationships and building and maintaining relationships alone. A
good PR professional must nurture relationships. After all a company is run by
its people.
• PR
professionals must be passionate go-getters, risk takers, and opportunity
seekers.
Assignment #2
The kind of PR pofessional to hire
Hiring a good PR
professional is one of the crucial achievements that anorganization can make.
However, to get such a PR is not an easy task. This is because a lot of factors
have to be considered.This work aims at describing the kind of PR professional
that a company or a CEO can hire. The work will also focus on the qualification
as well as experience.
Aspects and qualities to consider
PR professional is a
person that is meant to assist the company in depicting good image about the
company. He has several responsibilities as far as company’s image is
concerned. For example, he or she is expected to assist the CEO on what to say
and what not to say in media as a way of building or maintaining the company’s
image. A PR is also expected to oversee that the employees works together
synergistically and that the top management can relate well with the employees
or the subordinate (Ingrid 2006). PR professional links the company to the
outside work or to the community.
Because of this, he
or she should have different qualities that can enable him or her work well
with people from the multicultural and complex societies while at the same time
facilitating the strategic goals of the company. This means that he or she
should possess a variety of leadership and management skills as well as
interpersonal skills. But the big question is: what exactly should the
potential and successful PR look like? This is among the many questions that
this work anticipates to answer.
The first element to
consider is that the successful PR professional should have adequate leadership
skills. It should be noted that leading orders is not a simple task. This is
because the workplace and the society at large comprises of people from diverse
backgrounds with varying needs and wants. This calls for proper leadership
skills. A PR professional would have a
role of influencing, developing other and motivating. He or she should be a
person who can treat everyone fairly regardless of the job position a person is
in and should always maintain a pleasant demeanor. He should focus more on
gaining trust and commitment rather than fear and compliance. He should have
good skills to foster warm relationship amongst the people he interacts with,
to understand them and identify ways in which they can improve their
interpersonal relationship (Ingrid 2006). He should possess high level of self
control and initiative. This means that a PR professional should be able to
control his emotions in different trying situation. He should be also proactive
to ensure that any new opportunity is communicated and utilized.
A good leader should
lead and not follow and hence if there is any opportunity, PR should not sit
around and wait for specific instructions. Instead, he or she should take the
initiative and set the trend. It is through this that PR can inspire the employees and the
community. It is true that a good PR
should possess the leadership qualities. However, the CEO should also
understand that some leadership qualities are better than others. Based on
this, I would argue that a PR
professional should adopt servant leadership traits. It is through these trait
that the PR can foster an atmosphere of teamwork by making everyone, both
employees and the community, feels like they are part of the process (Ingrid
2006). It is also through such leadership traits that a PR can get motivated to
solve problems rather than pointing fingers. He or she should be able to
reflect his work daily and learn from it. This will enable him or her nurture a
positive work attitude in colleagues and establish good working habits. It
should be noted that no matter how gifted a PR is in terms of educational
qualification and experience, he or she cannot get very far without other
people.
Selecting a motivated
PR is another element to consider. CEO should know that motivation is a key
factor in determining PR’s level of output and productivity. A PR who is not
motivated to his or her work may not be able to perform well. PR has to be
highly motivated at all times in order to relay the same energy to work
colleagues. CEO can utilize assessment models such as Central Michigan
University Model to evaluate whether the potential PR is highly motivated or
not (Ingrid 2006). According to this model, the level of motivation of a person
is determined by aspects such as work habits, work attitudes, stress
management, learning and self insight. It has been found that those PR with experience
in leading others may have added advantage because experience may give them
insight or knowledge on how to deal with people. The best way through which a
PR can deal with people well is by accepting, respecting and appreciating him
or herself.
As far as dealing
with other people, a good PR is that who cannot let circumstances affect his or
her interpretation of issues. A successful PR should exhibit the trait of
honesty and integrity. This is because his role mainly concerns handling issues
affecting the people as well as the organization. Honesty and integrity have
been proven as integral part of success (Ingrid 2006). It helps PR in
communicating with society and even in addressing matters of the environment
and general business. Honest would enable the PR and the company itself to
establish long term relationships. Another crucial element to that a PR should
have is the ability to communicate well outside the organization.
A successful PR
should also have positive working attitudes towards tackling obstacles. He
should also have high sense of persistence and tolerance to overcome
challenging hurdles. He or she should be flexible to pursue both the shorter
term goals as well as the long term goals to avoid getting demoralized by
obstacle (Ingrid 2006). To determine this, the hiring team should be able to
determine the work attitudes of the prospective PR through the use of Central
Michigan University Model.
Another crucial thing
to consider before hiring a PR is that PR is mainly concern with the passage of
information from one person to another, from one department to another and from
organization to the community. Information sensitivity is thus an important
issue to consider. A successful PR is one that can be able at all times to
protect sensitive and confidential information. He should be able to follow
rules and existing protocols. Still in the sector of information handling, most
investors expect companies to provide true information.
Consequently,
transparency is a key requirement of any PR. A PR should be able to make sure
that all required information is readily accessible by investors and disclosed
in a secured manner. A PR should also possess what is called cognitive
competence. It is through such competence that a leader can influence the
community and even the employees towards doing good. Such competence develops
with experience. Concerning the personality traits, a PR should have what the Central Michigan
University Model called the emotional competencies, particularly in social
competencies. Such traits include empathy and social skills.
It is through these
skills that a PR can interact well with people from different backgrounds.
However, a good PR should not be too emotional. It has been found that
emotional people may get tempted to respond to certain situations emotionally.
Currently, media is a good means through which a company can depict its image.
If PR, out of emotions, misstates some information, the consequences can be
detrimental because it can affect the reputation of the company significantly
(Ingrid 2006). Misstatement can also determine the likelihood of investors
investing in the company. PR should also train others on how to talk to the
media. This means that he should be high competent and confidence.
As far as
qualification is concerned, PR should be qualified in various field. These
include the field of business administration, the public relation and also the
accounting. In other words, a PR should have a degree or diploma in the three
areas. He or she should also have a minimum of five years experience. This is
because PR is expected to have more leadership and interpersonal skills than
the CEO (Scouller, 2011).
Assignment #3
Introduction and purpose
Public relations management
probably is the most important component of any organization today. It deals
with promotion of the organizational image among the different stakeholders:
the society, corporate citizens, the value chain and the functional level
people. As the old adage goes, perception is everything and as such, whatever
the impression the parties have it may define it for a long time. For this
reason, it is very important for the public relations department to pre-act by
pre emptying any negative information about the organization while promoting
the good side of it. Today’s public relations has changed a greatly to deal
with the increasing stakeholders whose interest are different and diverse yet
they need to be met. It is therefore important for public relations officers to
keep a safe balance between all the groups because if any of them is not
satisfied then it may paint a bad picture of the organization to others. It
raises the inadequacy of the organization to meet the obligations and
responsibilities to all stakeholders. A public relations officer is supposed to
gather intelligence on either of the stakeholders and determine how they are
likely to behave in the face of organizational policies. It is from their
findings that they develop a strategic plan to counter their reaction and
moderate it for the organizational good (Ledingham, & Bruning, 2000).
It is therefore important for the
public relations department to come up with a comprehensive public relations
mission statement that will cater for all parties. The importance of a mission
statement is to provide a clear direction, which public relations activities
are to take. It diminishes the possibility of conflict and confusion as it
rallies the parties around a common goal, towards which resources are channeled
as well. At every level of stakeholders, the public relations practitioners
have a role to play. A public relations mission statement can strategically
place an organization when it comes to dealing with its stakeholders. In this
paper, as the public relations officer for Mac donuts, I am concerned with
developing a public relations mission statement for Mac donut Inc. I choose the
mission statement as, “Taking care of your wealth and wealth”, because I feel
it resonates with all the stakeholders and hence brings them on board
(Ledingham, & Bruning, 2000).
Public relations model
In the development of this
statement, I chose to use the public relations model (the four-by-four model),
which I feel it clearly identifies and articulates the key stakeholders in
organizational public relations. These people include the society, the
corporate level, the value chain level and the functional level. The value
chain level for Mac donut includes the suppliers, the customers and employees.
All these parties have a substantial impact on the organization’s public
relations and in this case Mac donut (Austin & Pinkleton, 2000).
Societal level
For any organization, society is
the main stakeholder on whose consent the organization operates and so Mac
donuts is no exception. At this level, Mac donut is seeking legitimacy from the
public by trying to Marshall Support for its services and goods. It seeks to
influence the public opinion in its favor and it is for the same reason why I
feel society is a stakeholder in Mac donut public image. The reputation an
organization has in the society generally determines its approval to operate
(Austin & Pinkleton, 2000). Therefore, the Mac Donut mission articulated
above seeks to pull the society in its side by showing that the firm cares
about its well-being. According to the mission, the organization will endeavor
to fulfill its responsibility to the society such as supporting food programs
for the needy and supporting educational programs. In this manner, it believes
it will be preserving the society wealth and health. My role as the public
relations officer at this level will be to articulate the mission to the
society and show them what they have to gain by supporting the firm. I will
also perform the role of monitoring the information, which is fed to the
society about Mac donut and control any harmful information. I will therefore be
assisting the organization to relate the external environment with the internal
environment so that they can come up with the best niche within which they can
operate (Austin & Pinkleton, 2000).
Corporate level
It is at this level than an
organization pulls its resources towards its primary business goals such as
making profit and creating wealth for the stakeholders. Those involved at this
level are the management who make various decisions concerning the
organizational operations. These decisions have to be sensitive and should be
seen to be fair to all stakeholders’ failure to which the organization risks it
image. The procedures, processes and the culture ought to be responsible. The
Mac donut public relations mission at this level will be to portray the
corporate (managers) as concerned with creating wealth for the stakeholders.
This will be through articulating their decisions and their impact to the
organization. My role as a public relations officer at this level will be
gathering intelligence information, which will help the management to make
sensitive decisions (White, 1991).
Value chain level
At this level, the organization
is dealing with those who work and interact closely with it. This category of
stakeholders includes customers, suppliers, distributors and the employees.
Bearing in mind that this lot has a direct impact on the organizational image,
public relations will focus at engaging with them positively. For instance, it
is the work of public relations officials to monitor the activities of lobby
groups, which might tarnish the name of the organization. It would also be
expected persuade customers to buy. The mission here will be to guard the
interest of the close stakeholders. This would be in terms persuading the
management to provide favorable working conditions for employees as well as
good remunerations (White, 1991).
Functional level
This is also known as the
operational level where specific programs for the organization are undertaken.
The mission here will be to ensure that the right programs, plans, and budgets,
which preserve the organizational wealth and stakeholders’ health, are drawn.
Public relations officials at this level have the role of drawing public
relations and plans, passing relevant communications to all departments and
advising the management on the best advertisement information to be included in
the organization advertisements (Ledingham, & Bruning, 2000).
It is important that the public
relations officers in an organizations understand clearly their roles in each stakeholder
level. This will allow them align and articulate the public relations mission
well at each level. It should also understood that all these levels are
interdependent and as such any public relations goof at any of them spoils the
good image of the organization. Therefore public relations officers should keep
an eye on all of the and pre act on any activity that might bring about bad
publicity at any level (Ledingham, & Bruning, 2000).
Assignment #4
Few would dispute the fact that
the current era is becoming digital than it was ten years ago. The use of
internet and other digital products is continually replacing the use of
analogue devices in achieving various means. Some reports indicate that online
usage has grown by about 60%. The big question that linger in the minds of many
social scientists and other thinkers is as to whether the high usage of
internet and digital devices, especially in learning institution is associated
with easy and simple life or not.
It is undisputable that the
benefits of online courses are clear. Technology has promoted the online
courses where the students do not need to attend the colleges physically.
Encouraging online courses have been considered one of the greatest milestones
in the field of education. I personally agree that indeed the use of online
courses has help many students because they do not have to look for residence
in the university. Issue of residence is one of the problems that have been
limiting the admission rates. Traditionally, universities used to admit
students according to the amount of space or capacity available. Because of
this, many students used to miss admission yet they may have passed the cut off
points.
As far as the quality of learning
is concerned, it has been shown that online learning also enhance the quality
of learning. Students can get information through simulated powerpoints or
through you tubes. In addition, students can also research for variety of books
through online research databases. They do not need to carry around voluminous
books. Student can as well share ideas through online platform. For example,
student learning in university of California can as well interact with student
learning in Harvard and share ideas related to a given field of study.
In addition, online courses promote the use of
social cites such as facebook and twitter as means of socialization. These are
socialization cites that are very significant to the students. Several benefits
have been implicated to such means of socialization. For example, Utilizing
mood management theory, Xun & LaRose, (2008) found out that people are
mainly motivated to make entertainment choices that would make them diminish or
terminate negative moods and extend and enhance good moods.
However, the long term impact of
online courses can be detrimental. The first impact concerns the physical
fitness and health of the students. Reliance on the internet and computers
means that the student has to spend greater part of his time seated within the
house. This implies that an online student may not have time to move around
like if he or she was to move from one lecture hall to another or from lecture
hall to hostel or residence hall. Lack of physical exercise has been found to
be the major cause of obesity and overweight (Duong & Roberts, 2014).
Obesity and overweight are too leading factors responsible for non-communicable
diseases such as diabetes, cardiovascular diseases, hypertension and many
complications (Duong & Roberts, 2014). These are the leading causes of
mortality in United States. If online courses are encouraged without any
program to promote physical activity, then there are high chances that the
generation to come would have a lot of health problems (Duong & Roberts,
2014).
In addition, the study by
Ghafari, Siamian, Abedi & Hasanzadeh (2012) reveals that excessive internet
use can lead to what is called adolescent addiction. Adolescent addiction have
been shown to create a series of mental and psychological problems such as little
sleep, failure to eat for long periods and limited physical activity as well as
physical and mental health problems such as depression, loneliness, low
self-esteem and anxiety (Ghafari, Siamian, Abedi & Hasanzadeh 2012).
Assignment #5
Role of Public
Relations Officer in Organizational Values And Ethics
Public relation is a
very important organizational component in shaping and polishing its image in
the eyes of stakeholders. Ethics and organizational values are as well prime
points in advancing the organizational image. Therefore, public relations
officers have a role to play in designing, spearheading and advising the
management on how to handle the questions of ethics and values in their
day-to-day operations. Apart from the normal financial organizational goals,
organizations need to move beyond and rope in the role of ethics and values.
This adds some weight in the customer’s and other shareholders’ real or
perceived extent to, which organizations care about them. Customers, investors,
employees and suppliers will associate more with organizations which they feel
value their interest. There is also need to move beyond corporate social
responsibility and create shared values (Lefkowitz, 2003).
Well as a public
relations officer, I treat myself as brand; an embodiment of values and ethics,
which organizations would love to work with because I belief I would be a
positive image to the organizations just by being part of their management
team.
My professional
values
Integrity
Trust
Commitment
Professionalism
My professional
ethics of work
I believe in myself
and my capabilities to deliver
Conflict of
interest-I do not place myself to a situation, which might lead to conflict of
interest
I do not put my
integrity and professionalism on line-I either have my way the right way or I
do not have for good
I endeavor to do what
is right all the time for the sake of organizational and my own image
Confidentiality-I do
not divulge information in my possession, which am not supposed to divulge.
From values and ethics
point of view, as a public relations officer I would fit in an organization at
four different levels of organizational activities and operation. To illustrate
his, I would like to use the four-point model (Quigley, 2005).
Corporate level
At this level, ethics
and value statement are essential guides in decision- making. It is important
that the decisions made at this level go beyond the tradition motivating
factors that are pure financial. Employees, customers and society need to feel
that the decisions take into consideration their welfare. Looking down up on
these important stakeholders may prove costlier than if their interests were
factored in the decisions from the word go. As a responsible public relations
officer, at this level I will advise the management to take balanced decisions,
which all stakeholders can identify with because of ethics and value
deliverance (Thyssen, 2009).
Value chain
It is at this level
that the stakeholders proximate to the organization interact regularly while
executing organizational activities. There is need for trust and cooperation to
be cultivated to enhance healthy interactions, which cast a positive image of
the firm in question. The organizational objectives and the means to reach them
need to be above board. For instance, procurement department need not solicit
bribes to favor suppliers because this will create a bad image of the
organization especially on those who do not secure the contracts. Public
relations officer role at this level will be developing work ethics and values
guidelines to guide the stakeholders in their relations. Of course, these
guidelines will be a reflection of the organizational values and ethics
statements (Lefkowitz, 2003).
Functional level
It is at departmental
levels where various decisions for the departments are taken and to further the
ethics and values of organizations, these decisions need to reflect the
organizational values on the same. A public relations officer as the face of
the organization, needs to come up with ethical values for each department.
There is a chance for them here to show how ethics and can boost organizational
image. The services offered need to be value based (Thyssen, 2009).
Operational level
This level is
important because it is where specialist who develop organizational products
and services parameters lie. It therefore makes sense as a public relations
officer to start here where right from the word go, the goods will reflect
organizational values. For instance, all goods designed should have such things
as safety features. A public relations officer here has to come in with details
of values so that the specialists can factor them in designs (Quigley,
2005).
My personal and
professional statement of ethics and values
To be a trustworthy
person in execution of professional duties
To preserve such
confidential information, which I obtain in my course of duty
To resist and desist
from situations which put my profession in line of conflict of interest
To preserve my personal
dignity and integrity all the time
To participate in
fair competition and compete fairly without seeking undue advantage against my
fellow competitors
Giving all people a
fair chance to present their case
To be a person of my
word and sticking to my word so that I can create trust
To adhere to other
organizational rules and regulations, this should guide my conduct
Not to solicit bribes
or other favors
To adhere to time
schedules
Assignment #6
Leadership, Women and Public
Relations
Idea of gender in public
administration has been controversial especially in Arabian countries. Most of
these countries have been marginalizing women in many aspects of public
administration. One major reason for such marginalization is because of lack of
adequate leadership qualities. Most of the public administrators do know what
public administration entails. This paper would review the perception of Dr.
Mohammad Al-Hizan, director of Public Relations department in ministry of
higher educations in Saudi Arabia towards women in public relations and analyze
how best he is as far as public administration is concerned. The chapter
entitled “enacting the role” asserts that society’s norms and traditions are
preventing women in Saudi from excelling in the field of public relations/
communications. In addition, the article indicates that despite the successful
experiences of professional women in the PR field recently, most of them have
not ventured into the private sector.
Leaders need to be guided by the public
relation theories and principles. Such theories and principles give the
prescriptions about how a leader should lead. For example, most of these
theories expect leaders to adopt what is called transformational and inclusive
leadership. Transformational leaders are those leaders who can inspire others
through communication whereas the inclusive leaders actively seek participation
of others (Farmer, 2010). In addition, the public relations leader needs to
possess a complex mix of knowledge, skills and abilities. Must have professional
experience, gender, personality and charisma. Generally, I believe that Dr.
Mohammad Al-Hizan, director of Public Relations department in ministry of
higher educations in Saudi Arabia is doing the right thing in trying to bring
in the issue of gender in public relations (Arab News 2013). Public relation
should entail everybody in the society. It should not discriminate people in
terms of gender, educational level or the social class. Dr. Mohammad is trying
to reveal the truth about the state of women in government position (Farmer,
2010). This is the noblest undertaking especially in a country where society
have strong norms preventing women from taking part in public relations (Arab
News 2013).
As far as I am concerned, the
main goal of public relations is to represent and echo the needs and problems
faced by the public to the concerned government offices. The only way through
which the public administrators can echo the public’s problems is by letting
them propose different options (Farmer, 2010). From these options, public
administrators can choose the pressing issues and pass them to the concerned
government offices. If women are not included, it suggest that the public
administration does not consider their plight and do not want them to contribute
towards development of the public. This means that the move made by Dr.
Mohammad to uncover or reveal the representation of women in the public
relations would assist in meeting this key requirement of public administrators
(Arab News 2013).
Another aspect of public administration and
relation that worth noting is that public administrators should perceive
feminism as a delicate, complex, controversial, and necessary one as far as
public administration is concerned (Farmer, 2010). This is as per the feminist
theory. The theory believe that women have key roles to play and that if they
are allowed to contribute towards communicating matters related to the public,
they can enhance the conditions of the public administration and relations
significantly.
Lastly, I must just say that Dr.
Mohammad address one section of the many sections that needs to be addressed.
He just uncover or reveal what is going on but did not go further to give the
measures to be taken.
Assignment #7
Strategic Public
Relations Leadership
The role of public
relations in organizations cannot be overstatement because it is tasked, with
management of organizational information and its possible impact to the various
stakeholders. For the public relations management leader to be effective and
successful manage the public relations affairs of an organization, they have to
be proactive. They should be able to spot issues, which are likel to affect the
organization negativel and analyze them critically and draw a response plan to
turn them into opportunities for the organization rather than allowing them
still threats to the organizational good image. This brings has to move
pedigree in public relations from just public management to strategic public
relations leadership. Strategic planning for public relations therefore becomes
a chief cornerstone to the entire process (Austin & Pinkleton, 2000).
As a strategic leader
for Ball State University, I identified the issues of student debt and the
economy, which has the ability to tarnish the ball state university's image if
it goes out of hand as it sure will. It does not matter much that economy is
well beyond the organization butte impact that is affecting student debt is
enough. Therefore I think it was responsibility to come up with a strategic
public relations plan, which understanding the issue and inclusion it in the
organization for fit management. This is just beginning to reduce its impact on
the reputation of the organization if not turn it to an opportunity. The plan
was to be execution at various levels of the organization (Austin &
Pinkleton, 2000).
At the societal
level, Ball University seeks define its place in the eyes of the immediate
society in a way that guarantees its legitimate operation. The strategic public
relations plan at this level therefore will be designed to monitor and
understanding the impact of debt an economy on the organizational reputation.
The report will be presented as very important information in the organization
decision-making process with student debt and economy impact in their mind.
Some expected reactions at this level are explaining the position of the
institution in relation to its values (Gregory & Willis, 2013).
At corporate level,
the plan will collect and test information about the issue at hand and present
it to the companies management for decision-making. The plan at this level will
highlight the need to select the implications of companies decisions on student
debt and economy especially on the very important stakeholders being affected
by it: the students and the huge society. At the value level, my plan will be
concerned with communication to the immediate school stakeholders such as
suppliers and the students. The plan will try to identify the stakeholders, put
them in importance scale an insightfully communicate to them to keep the
balance of their conflicting and divergent interests to the organization
(Gregory & Willis, 2013).
At this level, the relevance will be encouraged between the
public relations department with other departments. Strategic programs will be
planned in a professional way such that they meet the requirements of the different
stakeholder sections. The plans and evaluation strategies will be focus on
unique needs of each stakeholder group. The various propose lines of action, at
the various Ball University levels will help in turning the threat of student
debt and economy into an opportunity. Such plans, which could make it public
relations opportunity for the organization, include provision of institutional
educational scholarship to the students to mitigation the need to take loans
(Gregory & Willis, 2013).
Assignment #8
Vice
President Job Opportunity Answer
I would like to appreciate the new opportunity that the
Company has decided to offer me. However, in light with the position of the
Vice President you have offered me, I am afraid that I might not take the
position. I have always wanted the best
for this organization. I am not treating the offer as a position that will not
allow me do the best for the organization but treating my current position as
the one that will give me a chance to work best for the institution. I
understand that this is a difficult time for you to find a perfect employee to
take up the leadership opportunity as the Vice President. I also admit that, it
is a difficult moment for me to decide to take the position or not.
Nevertheless, I have tried to give in my efforts regarding making a decision
for this situation and I hope my reasons will be satisfactory for you and for
the appointing body.
I am holding the position of an organizational catalyst in
this Company. As an organizational catalyst I have specific roles I play for
the entire organization. Catalysts are not graduates of any taught course.
Although this does not mean that there would be no replacement if one leaves
the position, it might be difficult to replace an organizational catalyst.
There are implications on this position that scare potential performers away.
First, anybody in this position is expected to know all the conflicts inside
and outside of the organization. In addition, the position holder is expected
to independently find solution for these conflicts. My role as a catalyst is to
ensure the organization is health both inside and outside. Therefore,
assumption of another position at the senior level will have my objectives of
overseeing the overall health of the organization unattended. With the days I
have worked as an organizational catalyst for this company, I have developed a
forecast tailored towards making this institution the most reputed
organization. I do not assume that I am
the one developing the commodities for sale but my role of cleaning the social
and image environment for our products and for our company makes me feel like
this forecast plan opportunity will be lost.
I understand very well the position and opportunity of
becoming a leader in the management level of this organization. Nevertheless, I
have a specific objective to achieve for this firm and it is my duty to admit,
inform and correct any situation that might bring instability in the company.
If I do not do this, then I might be in the wrong position of assuming the
roles of a catalyst. Being a catalyst requires efforts and dedications; of
which I offer best to the Company. I have wanted a senior position in this
organization too but I think having to defend the organizations reputation and
cleaning the environment where it drives in will be life time opportunities I
can offer this Company. I also want to
be effective and give my reliable impact for this organization. I feel that I
can do this for my current position.
One observation that I have to admit is that of the
importance of a catalyst in this organization. It is my duty to inform you that
there is no close person in this organization who can perform the role of a
catalyst as it is of now. On the other hand, it is easier to find the level
senior manager who can assume the position of the vice president. I am only
making this judgment using my intelligence information for this organization.
Although I have a duty to advice and solve problems, it is also important to
note that I do not make all the decision in this company. I might not take the
position on the vice president that has been allocated to me but again this is
not a decision I have to make on may own. I will advice what I strongly believe
is the best cause for the organization and emphasize that the organization
needs a catalyst like it needs any other position.
I have always wanted to do the best cause for this
organization. I will give it all my best and promise to deliver more. I believe
I can only do this better from my current position as public relation catalysts.
I am a ware of the full board advantages in the Vice Presidents positions but I
want to work for this organization better. I am a ware of the remuneration and
benefits for the same. The best thing for me is act rational as what is the
best decision for this situation at this time. I am putting my personal
preferences aside and trying to work for the interest of the company.
Additionally, I am aware of the risks in my current positions. Since there will
always be an opportunity for everybody to serve the company better. I choose to
serve it as catalysts. I am aware of the risks and complications of remaining
in this position but I am ready to deal with them as I have always done. You
want the best for me and the best for the organization. Nevertheless, it is
worth a sacrifice to keep equilibrium during demanding situations like this.
I have thought to the best of my knowledge and made a
decision, which I think is fair to the organization without neglecting any
duty. I am also glad that I qualify to hold a top position in the Organization
and appreciate you and the appointing body for expressing your trust,
motivation and acting as an exemplary to me and other members of the
organization. With my sincerely request, I hope you will find the best solution
and find the best person to fit in the position of the Vice President. I will
be glad for you accepting my position for this opportunity.
Assignment #9
Leadership in Public Relations
Leadership in Public Relations (PR)
requires proficiency, understanding, and articulation of core principles of PR
within a context environment in the process of coming with a PR team that will
drive communication, and other PR tenets with sensitivity to organization goals
and objectives. Although it is important for a leader to building team work
through peer related strategies, it is also relevant for the leader to
demonstration technical above the skills of the team the leader is working
with. Building an effective team that will drive PR goals of an organization in
line with the goals organization and objectives is of key importance for any
leader. An effective PR team should have the capacity to interpret and
disseminate organization values. As a PR technician I am confident that I
possess the necessary skills to build a PR team that will revolutionize
communication in your organization.
As a leader in PR, it is important
to nurture a PR team that treasures basic and technical PR skills, regardless
of the level of operation in PR. Technical skills essentially mean skills such
as the capacity to write a coherent speech, or to write a promotional article
in a period for a company or an individual. Mastery of these basic skills
encourages proficiency that is important in contextual sensitivity. An
effective PR team should have the capacity to hands on flexibility to apply PR
basic skills within a given contextual. This is particularly important in the
current global environment characterized by the interactional of different
cultures within a specific business environment. As a leader in PR, I will
assure in the importance of mastering and internalizing basic PR skills and
principles, as a way of ensur that the team remains flexible when operating in
a given context.
I also believe that I possess the
necessary leadership skills to transform PR novices to PR experts within the
team. Unlike a novice, a PR expert has nurtured the instinctive capacity to
identify opportunities and challenges and respond appropriately for the
business success of an organization. PR is an area that is significantly
dependent not only on strategies of response during situations, but also on
predictive skills before such situations occur. The ability to predict and
prevent a negative PR situation is of great value, especially due to the fact
that some situations have long lasting detrimental effects. Predictive skills
are nurtured from constant application of PR principles within varying
environments, in order to understand the intricate symbols in PR. Although most
people assume that such skills are supernatural, they are general skills that
are nurtured over time and inscribed deep into the psyche of an individual.
I value the importance of
interaction as a PR principle. Interaction in PR basically refers to the
ability to influencing the thoughts and beliefs of individuals through skillful
application of PR principles. Current approaches in the business world prefer
influence to threat when transferring information and ideas. As a leader in PR
I will ensure that I nurture a team that is able to connect between theory and
practice, as far as communication of ideas will be concerned. I expect to
nurture skill such as cultural sensitivity, emotional intelligence, and the
ability to read and interpret communication symbols. These skills will ensure
that the PR team is effectively equipped to communicate the values of the
organization effectively.
Given the opportunity, I look
forward to bring these key principles to your organization and as a result add
value to your PR team.
No comments:
Post a Comment