This paper must include, a topic, claim (interpretation), 3 points regarding my theme. I thouhgt a good theme for this paper would be appearences vs reality relatign to racism. With this theme you have to use formalizm format of writing the paper which will use the formal analysis through the elements of literature. Paper must include 5 sources, 1 must be the book and only 1 is allowed to be an internet source, the other 3 can be an e-journal, e-book, and anything else you can to use. THis paper should be single spaced 4/5 pages. If you have any questions please ring me
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Tuesday, August 6, 2013
Leadership Portfolio
After earning your MBA ,you return home to the Kingdom of Saudi Arabia for a job in the Ministry of Finance and National Economy.
write a report on the current state of the Saudi Arabian economy, making note of its strengths and weaknesses, and appealing to such economic measures as growth in GDP, inflation, unemployment, growth in international trade, and the composition of exports and imports. You are also required to devise specific recommendations to improve the performance of the Kingdom’s economy.
Include tables and graphs to support your analysis,
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Digital Marketing Plan Final Report Structure
digital marketing plan
The following is a suggested structure for your final Digital Marketing Plan. This suggested structure is based on Strauss & Frost (2012) and Armstrong, Adam, Denize & Kotler (2012). When you examine the recommended marketing plan structures in these texts (and other sources), you will note variations in where certain elements appear and how they are grouped together (e.g. the situation analysis components).
Note: Your Digital Marketing Plan’s detail should be focused on the digital-marketing elements and related strategic considerations; however, you should also note how it fits within the firm’s overall marketing strategy and approach. For example, is the firm pursuing a purely digital-marketing-only approach, or is it using a mix of traditional and digital-marketing efforts? If a mixed approach is used, state what the percentage split is between the traditional and digital-marketing areas and how the two complement or reinforce each other.
1. Title Page and Executive Summary
- The title page should include the report title, group members’ names and student numbers
- The Executive Summary is a brief overview of the proposed plan that notes all of the important, relevant points (e.g. time frame covered, objectives, key digital-marketing actions, budget, key expected outcomes).
- The Executive Summary should be one-page (using single line spacing).
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- Do not hold back on stating the final outcomes of the report in the Executive Summary, it is intended to be a summary of the entire report
2. Table of Contents
- This should be detailed and include both main and subheadings and the page numbers
- All appendices (and their titles) should be listed
3. Introduction
- Whom the report is by and intended for
- You can assume that you are a marketing firm preparing the plan on behalf of the company in question or you can prepare the report as if you are from the company in question
- The report purpose and structure
- The specific time period covered
- Do not hold back on stating the final outcomes of the report in the Executive Summary, it is intended to be a summary of the entire report
2. Table of Contents
- This should be detailed and include both main and subheadings and the page numbers
- All appendices (and their titles) should be listed
3. Introduction
- Whom the report is by and intended for
- You can assume that you are a marketing firm preparing the plan on behalf of the company in question or you can prepare the report as if you are from the company in question
- The report purpose and structure
- The specific time period covered
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4. Company Background
- Brief company profile
5. Current Marketing Situation
- This section presents background information on the market, product, competition, distribution and the macro environment as part of a situation analysis (SWOT).
5.1 Market Description
- Defines the market and major segments
- Reviews/analyses the target customer (e.g. needs, product use, shopping behaviour) and factors in the marketing environment that may affect customer purchasing
5.2 Product Review
- Brief profile of product/brand(s) that is (are) the focus of the report
- Includes sales, prices and gross margins of the major products in the product line
5.3 Distribution Review
- Evaluates recent sales trends and other developments in the main distribution channels.
5.4 Promotion Review
- Briefly describes current promotion patterns in the product category
5.5 Competitor Analysis (Review)
- Identifies the main competitors and assesses their market positions and marketing-mix strategies
- Includes competitive intensity and competitive barriers
5.6 Situation Analysis
- Environmental analysis (e.g. P.E.S.T. factors) that identifies key/relevant factors
- Brief SWOT analysis based on the entire Situation Analysis
6. Objectives and Issues
- This section briefly states the financial (e.g. sales) and marketing (e.g. market share) objectives the firm plans to achieve during the Plan’s term and discusses key issues that will affect their attainment.
7. E-Marketing Strategies
- This section presents the broad marketing approach (the overall plan) that will be used to create customer value (and relationships) in order to achieve the Plan’s objectives.
- This section outlines the specific strategies for each E-marketing mix element involve the 4 Ps (or 7 Ps) and relationship management to achieve plan objectives regarding the offer (product), value (pricing), distribution (place) and communication (promotion). (If using the 7 Ps, you would also add people, process and physical evidence subsections.)
- S-T-P (segment-target-position) considerations are also to be covered.
8. E-Marketing Mix Action Programs
- This part covers the E-marketing mix – the 4 Ps (or 7 Ps), relationship-management tactics and other tactics to achieve the plan objectives and then devises detailed plans for implementation.Click Here To Get More On This Paper!!!!
- It presents the specific marketing programs for the 4 Ps (or 7 Ps) designed to achieve the stated objectives.
- These programs should also address the following questions:
What will be done? When will it be done? Who will do it? How much will it cost?
- A summary timeline in table form should be included at the end of this section. This could include, for example, the month, actions planned, monthly expenditure.
- A graphic Gantt chart covering activities over the 12-month term (and done at the weekly level, i.e. 52 weeks) should also be included at the end of the section.
9. Budget
- This is a projected P&L statement that forecasts the Plan’s expected financial outcomes (sales volume and costs).
- Revenues, cost savings and E-marketing costs are presented. The costs could, for example, be broken out by the 4 Ps (or 7 Ps), relationship management and other categories.
- Note that many budgets include an amount in a “Contingency Fund” to allow for responding to unexpected events and competitor activities.
- Include a budget table that lists the major expense categories and their costs for the 12-month period, e.g. Website development = $50,000, Google Ad Words = $150,000, Website maintenance and updating = $10,000, Contingency = $25,000. Whilst a simple explanation may be included in the table, any detailed calculations that you may use to arrive at a category amount should be included in an Appendix.Click Here To Get More On This Paper!!!!
See the following simple example:
Category Item
Budgeted Amount
Budget (Percent)
Website development
$75,000
31%
App development (iPhone, Android and tablet versions)
$20,000
8%
Google Ad Words (240,000 click throughs per year at $0.25 each)
$60,000
25%
Click-throughs (Yahoo!)
(40,000 click-throughs at $0.25 each)
$10,000
4%
Banner ads (Fairfax & News Ltd)
$50,000
20%
Website maintenance and updating (annual)
$10,000
4%
Contingency
$20,000
8%
Total
$245,000
100%
10. Evaluation and Control
- Indicates how the plan will be monitored (budgets, reporting) and the timing
- Notes which measures will be used to evaluate whether or not progress is being to achieving each goal and/or objective. For example, a Balanced Scorecard approach could be used (see chapter 2 of Strauss & Frost [2012] for an illustration of what this might include).
11. References
12. Appendices
- e.g. detailed overall cost calculations for banner ads
4. Company Background
- Brief company profile
5. Current Marketing Situation
- This section presents background information on the market, product, competition, distribution and the macro environment as part of a situation analysis (SWOT).
5.1 Market Description
- Defines the market and major segments
- Reviews/analyses the target customer (e.g. needs, product use, shopping behaviour) and factors in the marketing environment that may affect customer purchasing
5.2 Product Review
- Brief profile of product/brand(s) that is (are) the focus of the report
- Includes sales, prices and gross margins of the major products in the product line
5.3 Distribution Review
- Evaluates recent sales trends and other developments in the main distribution channels.
5.4 Promotion Review
- Briefly describes current promotion patterns in the product category
5.5 Competitor Analysis (Review)
- Identifies the main competitors and assesses their market positions and marketing-mix strategies
- Includes competitive intensity and competitive barriers
5.6 Situation Analysis
- Environmental analysis (e.g. P.E.S.T. factors) that identifies key/relevant factors
- Brief SWOT analysis based on the entire Situation Analysis
6. Objectives and Issues
- This section briefly states the financial (e.g. sales) and marketing (e.g. market share) objectives the firm plans to achieve during the Plan’s term and discusses key issues that will affect their attainment.
7. E-Marketing Strategies
- This section presents the broad marketing approach (the overall plan) that will be used to create customer value (and relationships) in order to achieve the Plan’s objectives.
- This section outlines the specific strategies for each E-marketing mix element involve the 4 Ps (or 7 Ps) and relationship management to achieve plan objectives regarding the offer (product), value (pricing), distribution (place) and communication (promotion). (If using the 7 Ps, you would also add people, process and physical evidence subsections.)
- S-T-P (segment-target-position) considerations are also to be covered.
8. E-Marketing Mix Action Programs
- This part covers the E-marketing mix – the 4 Ps (or 7 Ps), relationship-management tactics and other tactics to achieve the plan objectives and then devises detailed plans for implementation.Click Here To Get More On This Paper!!!!
- It presents the specific marketing programs for the 4 Ps (or 7 Ps) designed to achieve the stated objectives.
- These programs should also address the following questions:
What will be done? When will it be done? Who will do it? How much will it cost?
- A summary timeline in table form should be included at the end of this section. This could include, for example, the month, actions planned, monthly expenditure.
- A graphic Gantt chart covering activities over the 12-month term (and done at the weekly level, i.e. 52 weeks) should also be included at the end of the section.
9. Budget
- This is a projected P&L statement that forecasts the Plan’s expected financial outcomes (sales volume and costs).
- Revenues, cost savings and E-marketing costs are presented. The costs could, for example, be broken out by the 4 Ps (or 7 Ps), relationship management and other categories.
- Note that many budgets include an amount in a “Contingency Fund” to allow for responding to unexpected events and competitor activities.
- Include a budget table that lists the major expense categories and their costs for the 12-month period, e.g. Website development = $50,000, Google Ad Words = $150,000, Website maintenance and updating = $10,000, Contingency = $25,000. Whilst a simple explanation may be included in the table, any detailed calculations that you may use to arrive at a category amount should be included in an Appendix.Click Here To Get More On This Paper!!!!
See the following simple example:
Category Item
Budgeted Amount
Budget (Percent)
Website development
$75,000
31%
App development (iPhone, Android and tablet versions)
$20,000
8%
Google Ad Words (240,000 click throughs per year at $0.25 each)
$60,000
25%
Click-throughs (Yahoo!)
(40,000 click-throughs at $0.25 each)
$10,000
4%
Banner ads (Fairfax & News Ltd)
$50,000
20%
Website maintenance and updating (annual)
$10,000
4%
Contingency
$20,000
8%
Total
$245,000
100%
10. Evaluation and Control
- Indicates how the plan will be monitored (budgets, reporting) and the timing
- Notes which measures will be used to evaluate whether or not progress is being to achieving each goal and/or objective. For example, a Balanced Scorecard approach could be used (see chapter 2 of Strauss & Frost [2012] for an illustration of what this might include).
11. References
12. Appendices
- e.g. detailed overall cost calculations for banner ads
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Continuous Auditing
Continuous Auditing Writ a formal term paper for the above course. Pick a topic that is systems related. use turnitin to ascertain the originality of your document. Work that is not original may result in an “XF” grade for the course.” Click Here To Get More On This Paper!!!!
Nature of Narratives
In a clear, concise, and well-organized essay of 4-6 pages, respond to one of the prompts below. Be sure to articulate how your response builds on and/or disagrees with the critical articles in the prompt you’ve chosen, and do those articles full justice by paraphrasing fairly, quoting responsibly, and citing properly (using MLA format). Use specific, detailed analysis of the text of Beloved (i.e. close-readings of language, structure, or imagery) to support your argument. In this assignment, unlike the previous 2, you won’t be provided the passages to close-read. Instead, you’ll need to choose the passages that you think best support the argument you want to make (and to articulate to the reader why these passages are important for your claims).
Objectives:
• Continue to develop the skills you learned in Assignments 1 and 2: make an argument that is neither totally obvious (i.e. the “the sky is blue” argument) nor an unjustifiable opinion (i.e. the “I like spaghetti” argument); support that argument with specific and detailed close-readings of the text; and articulate that argument clearly and concisely and in a well-structured essay for a particular audience (i.e. your peers).
• Situate your argument in a critical conversation by articulating how it responds to current debates about Beloved. Use the articles provided to show either why your argument is important, what it can tell us that other articles didn’t, or how it will build on conclusions that others have drawn.
• Use the skills we learned in class to break down and understand dense critical works so that you can appreciate their methods for making arguments and respond to their arguments with your own ideas.
• Use proper MLA citation format to avoid plagiarism and to give credit to your fellow scholars for their contributions to your research.Click Here To Get More On This Paper!!!!
• Continue to develop the skills you learned in Assignments 1 and 2: make an argument that is neither totally obvious (i.e. the “the sky is blue” argument) nor an unjustifiable opinion (i.e. the “I like spaghetti” argument); support that argument with specific and detailed close-readings of the text; and articulate that argument clearly and concisely and in a well-structured essay for a particular audience (i.e. your peers).
• Situate your argument in a critical conversation by articulating how it responds to current debates about Beloved. Use the articles provided to show either why your argument is important, what it can tell us that other articles didn’t, or how it will build on conclusions that others have drawn.
• Use the skills we learned in class to break down and understand dense critical works so that you can appreciate their methods for making arguments and respond to their arguments with your own ideas.
• Use proper MLA citation format to avoid plagiarism and to give credit to your fellow scholars for their contributions to your research.Click Here To Get More On This Paper!!!!
Some Things to Keep in Mind:
• Both of the articles listed below can be found on Blackboard on the “Assignments” page, in the folder named “Readings for Assignment 3.” (Though you should already have the Travis article for our class discussion on 11/12.)
• In order to receive full credit for this assignment, you should include a discussion of BOTH of the articles listed in the prompt. You may draw additional material from SCHOLARLY sources (i.e. no Wikipedia please) but this is not necessary (and you won’t get extra credit just for using an additional source).
• Keep in mind that proper citation format is required not only for your secondary sources (i.e. the critical articles listed below) but also for your primary sources (the book on which you’re writing—in this case, Beloved).
• Both of the articles listed below can be found on Blackboard on the “Assignments” page, in the folder named “Readings for Assignment 3.” (Though you should already have the Travis article for our class discussion on 11/12.)
• In order to receive full credit for this assignment, you should include a discussion of BOTH of the articles listed in the prompt. You may draw additional material from SCHOLARLY sources (i.e. no Wikipedia please) but this is not necessary (and you won’t get extra credit just for using an additional source).
• Keep in mind that proper citation format is required not only for your secondary sources (i.e. the critical articles listed below) but also for your primary sources (the book on which you’re writing—in this case, Beloved).
Prompt:
Molly Abel Davis suggests in her article, “Beyond Empathy,” that we aren’t supposed to identify with Sethe in Beloved but that, in fact, the novel is most instructive in showing us how to feel sympathy even for those characters whose lives we can’t imagine and whose choices we would never have made. Stephen Daniels argues that in fact Paul D is the character with whom we are supposed to identify—and that it is only by putting his story “next to” Sethe’s that we can fully understand the novel’s meaning. What do you think? Are we supposed to identify with Sethe in this novel? And if we aren’t supposed to identify with Sethe, are we supposed to identify with any of the characters? Which one(s)? Support your answer with analysis of short passages from the text, discussing things like Morrison’s language, imagery, and sentence structure.Click Here To Get More On This Paper!!!!
Molly Abel Davis suggests in her article, “Beyond Empathy,” that we aren’t supposed to identify with Sethe in Beloved but that, in fact, the novel is most instructive in showing us how to feel sympathy even for those characters whose lives we can’t imagine and whose choices we would never have made. Stephen Daniels argues that in fact Paul D is the character with whom we are supposed to identify—and that it is only by putting his story “next to” Sethe’s that we can fully understand the novel’s meaning. What do you think? Are we supposed to identify with Sethe in this novel? And if we aren’t supposed to identify with Sethe, are we supposed to identify with any of the characters? Which one(s)? Support your answer with analysis of short passages from the text, discussing things like Morrison’s language, imagery, and sentence structure.Click Here To Get More On This Paper!!!!
Some things you might want to (but don’t have to) consider in your essay:
• There are a number of places where Morrison shifts—somewhat rapidly and without warning—from one character’s point of view to another (as, for instance, when she goes from Sethe’s hearing Paul D’s song to Paul D thinking about his own song on p. 48). What is the effect of these shifts on the reader? Why do you think Morrison does this? What is she trying to suggest about the characters or their relationships to each other?
• A few times throughout the novel, we hear a story from one character only to hear it repeated or continued, later, by another character. (This is most obviously true of the central narrative of Beloved’s death, but it is also true of other events.) What are the differences between the story as told by one character as opposed to another? What do these differences tell us about the differences between the characters? Is one version of the story more credible than another version? Why? What is it about one character’s language or way of speaking that makes you believe him/her and not another?
• Beginning on page 237, Morrison includes several chapters in which the 3 women of Sethe’s immediate family (Sethe, Denver, and Beloved) speak in their own voices, in the first person. Why do you think Morrison includes these chapters in a text that is otherwise told in the third person? Why does she include these chapters at this specific moment in the story? You might also analyze the differences between the languages of these chapters. Are there words, images, or stories that are common to all 3 women? How do they tell them or describe them differently? What does this tell us about the differences in their characters? Beloved’s chapter, in particular, has a very odd syntax. Why? And who is speaking in the fourth chapter, the one that follows these three (beginning on p. 253)? What is this chapter doing? How does it add to our understanding of these characters or of the novel as a whole?
• The first time that we hear the story of Beloved’s death in its entirety (the chapter beginning on p. 174) it is not from Sethe or Paul D’s point of view. Whose point of view is it from? How do you know (i.e. what words or images reveal the character who is speaking here)? Why would Morrison put us into this character’s head when she is relating what is arguably the most important scene in the book? Why is she forcing the reader to identify with this character at this moment? (Or are we supposed to identify with this character? And how does or identification with—or failure to identify with—this character affect how we identify with the other characters in the novel?)Click Here To Get More On This Paper!!!!
• There are a number of places where Morrison shifts—somewhat rapidly and without warning—from one character’s point of view to another (as, for instance, when she goes from Sethe’s hearing Paul D’s song to Paul D thinking about his own song on p. 48). What is the effect of these shifts on the reader? Why do you think Morrison does this? What is she trying to suggest about the characters or their relationships to each other?
• A few times throughout the novel, we hear a story from one character only to hear it repeated or continued, later, by another character. (This is most obviously true of the central narrative of Beloved’s death, but it is also true of other events.) What are the differences between the story as told by one character as opposed to another? What do these differences tell us about the differences between the characters? Is one version of the story more credible than another version? Why? What is it about one character’s language or way of speaking that makes you believe him/her and not another?
• Beginning on page 237, Morrison includes several chapters in which the 3 women of Sethe’s immediate family (Sethe, Denver, and Beloved) speak in their own voices, in the first person. Why do you think Morrison includes these chapters in a text that is otherwise told in the third person? Why does she include these chapters at this specific moment in the story? You might also analyze the differences between the languages of these chapters. Are there words, images, or stories that are common to all 3 women? How do they tell them or describe them differently? What does this tell us about the differences in their characters? Beloved’s chapter, in particular, has a very odd syntax. Why? And who is speaking in the fourth chapter, the one that follows these three (beginning on p. 253)? What is this chapter doing? How does it add to our understanding of these characters or of the novel as a whole?
• The first time that we hear the story of Beloved’s death in its entirety (the chapter beginning on p. 174) it is not from Sethe or Paul D’s point of view. Whose point of view is it from? How do you know (i.e. what words or images reveal the character who is speaking here)? Why would Morrison put us into this character’s head when she is relating what is arguably the most important scene in the book? Why is she forcing the reader to identify with this character at this moment? (Or are we supposed to identify with this character? And how does or identification with—or failure to identify with—this character affect how we identify with the other characters in the novel?)Click Here To Get More On This Paper!!!!
importance of validity and research design
1. Discuss the importance of validity and research design. Next, choose one type of validity (internal, external, construct, or statistical conclusion) and discuss its relevance to experimental, quasi-experimental, and non-experimental research.
2. Discuss the three major conditions that must be met in order to establish cause and effect. Next, choose one of these conditions and come up with a scenario that would not allow a researcher to meet this condition. Why would this scenario affect the overall validity of the findings?
***The three major conditions that must be met in order to establish cause and effect are 1. co variation 2. temporal precedence 3. no plausible alternative explanation
3. Define the four major approaches in the qualitative method: grounded theory, phenomenological, ethnographic, and narrative approaches. Next, choose any two and compare and contrast the approaches. What research scenarios would warrant the use of the two choices?Click Here To Get More On This Paper!!!!
***The three major conditions that must be met in order to establish cause and effect are 1. co variation 2. temporal precedence 3. no plausible alternative explanation
3. Define the four major approaches in the qualitative method: grounded theory, phenomenological, ethnographic, and narrative approaches. Next, choose any two and compare and contrast the approaches. What research scenarios would warrant the use of the two choices?Click Here To Get More On This Paper!!!!
International Management and HRM
Assignment Briefing: International Management and HRM
2012-2013
The Overall Task
For this assignment you are required to select an International company where you can access published data about a specific area of HRM policy/practice and produce a report that critically assesses how well the HRM policy/practice enables the organization to achieve its strategic objectives.
You are expected to integrate theories and models of management and organizational behaviour with HRM literature and recent research, so that you develop a critical approach to the area of investigation.
Suggested areas of HRM that you could investigate include:Click Here To Get More On This Paper!!!!
1. Performance and Reward Management: how do organizations align performance and reward, are organizations adopting a Total Reward approach and if so what the strategic benefits of this, are organizations paying sufficient attention to issues relating to equity and fairness.
2. Talent Management: here you could consider the extent to which organizations adopt an inclusive or excusive approach to talent management, or to what extent International companies adopt a universal ‘one best way’, or whether approaches vary by region.
3. Employee engagement: you could choose between a low skill service centre environment, retail, or a knowledge based business such as IT.
4. Leadership development: here you might want to explore the development of global leaders, or focus on the development of female leaders.
Submission
Final Submission: 2,000 words (excluding References), to cover an extended/revised Literature Review, critical discussion around the chosen area of HRM policy/practice within a specific case study organization, and conclusions and recommendations for practice.Click Here To Get More On This Paper!!!!
Final Submission: 2,000 words (excluding References), to cover an extended/revised Literature Review, critical discussion around the chosen area of HRM policy/practice within a specific case study organization, and conclusions and recommendations for practice.Click Here To Get More On This Paper!!!!
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