Sunday, April 27, 2014

How Many People to Survey?


Gallup poll results are prevalent in the media especially leading up to elections as are reports on surveys done by universities and research groups like the Pew Research Center.
The survey results of small groups of people are used to portray a general consensus about a population. Ever wonder how many people should be included in a survey to make it a meaningful reflection of a population? Now you will be able to answer your own question. Be warned; you will never feel the same about these polls and surveys again.
Using the following specific resources, create a lecture (with citations) which includes the following:

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Part 1: Survey Analysis
Entertainment Survey
Using a newspaper article from the AIU library’s full-text database: Newsstand (ProQuest), create a lecture (with citations) which includes the following:
  • Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case critique the validity of the results. (Be sure to cite the article which must be from Newsstand -ProQuest) Here is a Research Guide.
  • Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
Political Survey
Using polls from one of the following sources:
  • Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
  • Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
General Survey

Using polls from one of the following sources:
  • Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
  • Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
Overview
Consider the three surveys presented.
  • Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate.
  • In your opinion, which appears to be the most valid? (Cite and reference the textbook)
This section of the paper will be 2-3 pages in length and each survey or poll described MUST come from AIU Library's National Newspapers- ProQuest Database and Pew Research Center or Gallup.
Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that since you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.
Part 2: Application
Create your own 3 question Entertainment or using this General Opinion Survey or another free survey program or this link. Secure a minimum of 20 responses. Your survey respondents may be friends, family or classmates. (NOTE: The small sample size was chosen for convenience and as you know is not a valid sample. The goal is for you to create, deploy and analyze a simple survey.)
Create Excel charts of your results and describe those charts in words. (You will receive no credit for charts that are copied from the survey software.)
  • Include a copy of your survey
  • Provide charts of your results and describe those charts in words
  • Explain how the results of your survey can be used by a media group or company

Regression Analysis- Benefits & Intrinsic


Perform the following Regression Analysis, using a .05 significance level
  • Run a regression analysis using the BENEFITS column of all data points in the AIU data set as the independent variable and the INTRINSIC job satisfaction column of all data points in the AIU data set as the dependent variable.
    • Copy and paste the results of the output to your report in Microsoft Word.
  • Create a graph with the trendline displayed the 3 regression.
    • Copy and paste the results of the output to your report in Microsoft Word.
TEST #2: Regression Analysis- Benefits & Extrinsic
Perform the following Regression Analysis, using a .05 significance level
  • Run a regression analysis using the BENEFITS column of all data points in the AIU data set as the independent variable and the EXTRINSIC job satisfaction column of all data points in the AIU data set as the dependent variable.
    • Copy and paste the results of the output to your report in Microsoft Word.
  • Create a graph with the trendline displayed for the regression.
    • Copy and paste the results of the output to your report in Microsoft Word.
TEST #3: Regression Analysis- Benefits & Overall Job Satisfaction
Perform the following Regression Analysis, using a .05 significance level
  • Run a regression analysis using the BENEFITS column of all data points in the AIU data set as the independent variable and the OVERALL job satisfaction column of all data points in the AIU data set as the dependent variable.
    • Copy and paste the results of the output to your report in Microsoft Word.
  • Create a graph with the trendline displayed for the regression.
    • Copy and paste the results of the output to your report in Microsoft Word.
Overview of the Regressions
Complete the table with the following information:

Dependent Variable
Slope
Y-intercept
Equation
 
Intrinsic





Extrinsic





Overall





  • State the slope and the y-intercept for the three regressions.
  • State the least squares regression line equations for the threes regressions.
  • State the R-squared value for each of the regressions.
Analysis of the Regressions
Make very specific comments and give reasons regarding any similarities or differences in the output results.
Which regression produces the strongest correlation coefficient result? Why? What does it mean to a manager?
The report should be well written and should flow well with no grammatical errors. It should include proper citation in APA formatting in both the in-text and reference pages and include a title page, be double-spaced, and in Times New Roman, 12-point font. APA formatting is necessary to ensure academic honesty.


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Mass communicatio


1.     Do non-profit radio and television in the US rely exclusively on public funding for their operations or do they accept private sponsorships as well? If they do, how can they be labeled public media?

2.     Name and define the movie industry’s three basic economic divisions? How have these divisions evolve through the years?

3.     What contributed to the decline of the ‘network era’? Have the television networks today been sidestepped by other channels? If not, how do they retain their competitive edge?

4.     Has narrowcasting on television solved the problem of consolidation of ownership in that industry? 

5.     What is cultural imperialism? Is it still a valid theory given the distribution of media flows today? Discuss the flaws of this theory.

6.     Should we be concerned about the consolidation of global media flows today? Can smaller countries produce and control their own media?

7.     What do we mean by the information economy and how is that affecting poorer countries? Make sure you discuss the notion of digital divide.

8.      What’s the difference between the cultural approach to media studies and media- effects studies? Has the cultural approach been more convincing in its findings?

9.      Given the dominant role of the mass media in society today, do you think the theories produced by media studies have an impact on changing our media institutions? Or do you think they have no direct effect on the media and their workings?

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Imagine you are a pediatric psychologist. You receive a referral from a local pediatrician requesting that you meet with a parent about her 12–month-old.

Imagine you are a pediatric psychologist. You receive a referral from a local pediatrician requesting that you meet with a parent about her 12–month-old. The parent tells you that she does not see the point in talking to a baby who “doesn’t understand” words yet. How can you counsel this parent on the importance of providing a stimulating learning environment using the research and theories on critical periods?

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Question 2:
Imagine you are a high school guidance counselor. You are meeting with Jimmy who is failing algebra. Jimmy tells you that he just “doesn’t have the math gene” and that both of his parents were poor math students. Jimmy says that there is no point in studying, since he cannot learn math. Choose a side by drawing upon the readings for this week on biology and genetics, and discuss how you would respond to Jimmy.

Reading and References:
Read about biology, genes, and critical periods 
Wild Child Speechless after Troubled Life: The case of Genie 
Read about a real case of a child who never learned language 
Retrieved from: http://abcnews.go.com/Health/story?id=4804490&page=1 
Breland, K & Breland M (1961) The Misbehavior of Organisms. American Psychologist 16, 681-684 
This is a classic paper on individual differences among species in learning 
Retrieved from : http://psychclassics.asu.edu/Breland/misbehavior.htm 


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Computer Information systems


Imagine you are an administrator for a large organization which participates in the competitive widget market. Identify the types of documents that your organization will use. Assess the importance of protecting your organization’s HR, legal, administrative, etc. documents. Determine the method or tools you would use to classify the documents, and the approach you would use to protect the documents. Justify your suggestions.
  • Suppose the same large organization mentioned above consisted of several large sites and many smaller sites connected with WAN links (versus the often faster LAN option). Due to this structure you have multiple repositories that must be accessed from multiple sites. Speculate on the possible challenges that you believe users will encounter when accessing the various repositories. Suggest the key ways to mitigate these challenges. 

law Pin It


summarize what the sociological perspective is, and what methods are used by sociologists to study society. Information on the sociological perspective can be found on pages 1-8 of your text, while information about sociological methods can be found on pages 38-51. Don’t worry about discussing the details of each method, you’ll only need to briefly discuss the differences between the following methods -survey research, interviews, participant observation, and secondary/historical analysis- while also explaining how each method could be used by a sociologist

Business

Use the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.

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Write a five to six (5-6) page paper in which you :


Describe your company and its product in terms of its marketability.
Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.
Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.



Your assignment must follow these formatting requirements:


Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.



The specific course learning outcomes associated with this assignment are:


Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.
Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
Determine the elements of marketing research.
Use technology and information resources to research issues in marketing.
Write clearly and concisely about marketing using proper writing mechanics.
The professor will Run this through (Turn it in)

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