In the role of an external consultant you have been requested to support local authorities in a move-away from a traditional static intranet/internet to a platform that incorporates social media and social networks.
It is envisaged that such a move will transform the way the sector interacts with all or some of its stakeholders, that is employees, people, government and other parties. This will involve the appropriate use of the relevant ‘Four Pillars of Social Media Strategy’, namely communication, collaboration, education, and entertainment (Safko & Brake, 2009). The move will also address the local authorities’ drivers through the identification of benefits and opportunities; with supporting evidence and justification including audience needs and the role of user generated content. Your report should finally outline the potential obstacles and adoption issues, both internally and externally, for the recommendations you intend to propose.
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