Starbucks and Costa Coffee

The Reflection on Brand and the keys influencing young adults’ preferences on coffee brands: Starbucks and Costa Coffee
outline of the work.

Part 1: Research Approach (300 words)
- Exploratory research method; meaning + what benefit to this research?
- Target groups = young adults’ ages between 18 and 30 years old; characteristic of this ages group (high level consuming, open for new information + references)

- Conclusion of this part; why use these approaches? why purpose for the research? (300 words)

Part 2: Data Collection (500 words)
- Deep interview; (benefit of deep interview = deep information); why use? Benefit?
- 1 Pilot interview (benefit of pilot study) and 10 deep interviews (why 10 is the best, why choose 10?)
Part 3: Research Procedures (400 words)
- Projective technique; definition + benefit
- Box of creativity; definition + benefit

Part 4: Data Analysis (300 words)
- Positivism; definition + benefit
- Cognitive; definition + benefit

Part 5: Conclusion
- Summary (200 words)
- What should be got from this research + expectations (200 words)

Instruction:
1) Harvard Referencing Style + Harvard Ref. list I.E. In text: Kotler (2012) states that .. , at the end of referenced sentence (Kotler 2012), if the quotation = " ..text… " (Kotler 2012, p.3)

2) 13-15 referencing from books and all references only come from books published between 2000 – 2013*

3) Allow quotations but not too much, it’s not including in words count But if it’s the definition or really important quote, don’t hesitate to use it!

Click Here To Get More On This Paper!!!!