Wednesday, September 25, 2013

Segmentation


Personicx Segmentation Scheme
Go to the following internet location which contains the Personicx segmentation scheme of the United States
https://devnet-edit.unc.edu/ccm/groups/public/@giving/@devnet/@policy/documents/policy/ccm3_025219.pdf
1. Briefly describe a product/service that could be marketed to customers (1 paragraph).
2. Select two clusters from the Personicx segmentation scheme. Just tell me the names.
3. If you were designing campaigns to market this product/service to these 2 groups, describe 1 way in which the campaigns would differ and explain clearly how this difference relates to the unique natures of the chosen segments.CLICK HERE TO GET MORE ON THIS PAPER.....

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