1) Research Topics.
Capitaland
is often touted as successful in achieving growth overseas and
particularly establishing a strong presence in China. This dissertation
attempts to trace the growth of Capitaland overseas business in China
and determine the strategies adopted and the learning points for other
companies.
2) Objectives.
Rationales and Objectives of Research
To identify the reasons for Capitaland to seek overseas growth, particularly China.
To determine the strategies adopted by Capitaland in its overseas expansion.
To evaluate the successfulness of the strategies adopted.
To
explore how the successful aspects can be learning points for real
estate and other non-estate companies seeking to expand into China.
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