Wednesday, September 4, 2013

Business Research


The assignment for this is:
A researcher who must decide on the most appropriate sample design for a specific project will identify a number of sampling criteria and evaluate the relative importance of each criterion before selecting the design. Some of these criteria include accuracy, resources, time, and knowledge of the population.
"Read Case 17.1 on page 440 of the text.
Describe the sampling method used in this study. Distinguish among population, sample, and sampling methods in your response.
Discuss why the sampling method and sample size make these results questionable, even though the numbers were reported as if they were precise. What issues in specifying sample size are reflected in this case? How might you improve the sample design and select an appropriate sample size? "

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