The ‘Strategic Marketing Plan (Part II)’ as assignment
two provides you with a hands-on experience in formulating, implementing and measuring marketing strategies. Additionally, this marketing
plan will enhance your in-depth understanding ofthe various strategies for new market entries, growth markets, mature and declining markets
and forthe new economy in sustaining competitive advantage overthe product life cycle.
plan will enhance your in-depth understanding ofthe various strategies for new market entries, growth markets, mature and declining markets
and forthe new economy in sustaining competitive advantage overthe product life cycle.
1 You can continue with the same business offering
that you have selected as part ofthe Strategic Marketing Plan (Part I). Discuss the relevance ofa pioneer or a follower strategy by
highlighting suitable strategic market programs forthe business under consideration.
highlighting suitable strategic market programs forthe business under consideration.
2 Explain the relevance ofthe growth-market
strategies for market leaders and share-growth strategies forfollowers for your selected business.
3 Discuss the possible strategic choices
forthe business for maintaining competitive advantage in shakeout, mature and declining markets.
4 Briefly discuss the relevance ofvarious
strategies to serve new economy markets in regards to your business.
5 Describe the appropriateness of designing organisational structures
and marketing plans forthe implementation of different competitive strategies forthe business under consideration.
5 Identify the critical
role of marketing metrics and marketing audit in relevance to your business.
Obviously some theories and concepts in Chapters 8 – 13 will
be more relevant to the Strategic Marketing Plan (Part II). You must choose which ones are more relevant and explain why they are more
relevant. You must apply the concepts and theories you have learned from your reading ofthe text to the Strategic Marketing Plan (Part II)
analysis and not just list or describe them. Please try to keep your assignment within the total word limit.
relevant. You must apply the concepts and theories you have learned from your reading ofthe text to the Strategic Marketing Plan (Part II)
analysis and not just list or describe them. Please try to keep your assignment within the total word limit.
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