Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan: 1.Executive summary. 2.Company overview. 3.Objectives or goals, usually according to strategic plan and focus. 4.Situational analysis. 5.STP (market/product/customer) analysis. 6.Marketing strategy. 7.Financial projections. 8.Implementation plan. 9.Evaluation and control metrics
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