Overview
You are
required to identify and interview a franchisor and a franchisee. The purpose
of this assignment is to compare the perspectives of the franchisor and the
franchisee. Included in this comparison are franchise philosophy, benefits, and
failures.
Objectives
To
successfully complete this project, you will be expected to apply what you have
learned in this course and should include several of the following course
objectives:
- Critically assess the pros and
cons of a franchise.
- Identify who the franchise
agreement is written for—franchisee or franchisor.
- Further develop interviewing
skills.
Project Format
The final
project will consist of a six-to-eight-page paper. You will
begin work on the project in module four and submit the final project in module
six. Your final paper should Include
the following elements:
Meeting Description:
Describe
the meeting and explain what was covered and key issues that are viewed differently.
Identify the questions you asked each interviewee and why you asked the
questions. It may be helpful to record your interview so you can do a thorough
analysis of each interview.
Critical points:
Discuss
common ideas of both the franchisor and franchisee. This may include issues
where they disagree or where they agree. Also, note points where they diverged.
Conclusion:
Be
sure to also include a critical assessment that discusses what you, as a
franchisor, would do differently to help the franchisee better capitalize on
the benefits of the franchise.
Interviewing
is more art than science; therefore, your follow-up questions are just as
important as your starter questions. Listen and delve deeper into the
statements of the interviewee. Possible starter questions include the
following:
- What is the mission or vision of this franchise?
- What type of a franchise is it?
- How long have you been a franchisee/franchisor?
- Are the fees fairly distributed?
- Overall, are you satisfied with the relationship
you have with your franchisees/franchisors? Why? Why not?
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Franchisor and
Franchisee Interview Rubric
Requirements of
submission: Written components of projects must follow
these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, one-inch margins, and discipline-appropriate citations. The project should be 6-8 pages in
length, not including the cover page and resources.
Instructor Feedback: Students can find
their feedback in the grade book as an attachment.
|
Critical Elements
|
Distinguished
|
Proficient
|
Emerging
|
Not Evident
|
Value
|
|
Main
Elements
|
Includes almost all of the main elements
and requirements and cites multiple examples to illustrate each element
(23-25)
|
Includes most of the main elements and
requirements and cites many examples to illustrate each element
(20-22)
|
Includes some of the main elements and
requirements
(18-19)
|
Does not include any of the main elements
and requirements
(0-17)
|
25
|
|
Inquiry and Analysis
|
Explores multiple issues through
extensive collection and in-depth analysis of evidence to make informed
conclusions
(18-20)
|
Explores some issues through collection
and in-depth analysis of evidence to make informed conclusions
(16-17)
|
Explores minimal issues through collection
and analysis of evidence to make informed conclusions
(14-15)
|
Does not explore issues through
collection and analysis of evidence and does not make informed conclusions
(0-13)
|
20
|
|
Integration and Application
|
All of the course concepts are correctly
applied
(9-10)
|
Most of the course concepts are correctly
applied
(8)
|
Some of the course concepts are correctly
applied
(7)
|
Does not correctly apply any of the
course concepts
(0-6)
|
10
|
|
Critical Thinking
|
Demonstrates comprehensive exploration of
issues and ideas before accepting or forming an opinion or conclusion
(18-20)
|
Demonstrates moderate exploration of
issues and ideas before accepting or forming an opinion or conclusion
(16-17)
|
Demonstrates minimal exploration of
issues and ideas before accepting or forming an opinion or conclusion
(14-15)
|
Does not demonstrate exploration of
issues and ideas before accepting or forming an opinion or conclusion
(0-13)
|
20
|
|
Interviewee Selection
|
The person interviewed meets all of the
requirements
(14-15)
|
The person interviewed meets most of the
requirements
(12-13)
|
The person interviewed meets some of the
requirements
(11)
|
The person interviewed does not meet the
requirements of the assignment
(0-10)
|
15
|
|
Writing
(Mechanics/Citation)
|
No errors related to organization,
grammar and style, and citations
(9-10)
|
Minor errors related to organization,
grammar and style, and citations
(8)
|
Some errors related to organization,
grammar and style, and citations
(7)
|
Major errors related to organization,
grammar and style, and citations
(0-6)
|
10
|
|
Comments:
Earned
Total:
|
100
|
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