Friday, March 29, 2013

Knowing Your Audience Paper and Communication Release

• What are some considerations to remember given the different roles and people in the audience?

o What would be the potential needs of the families of the miners in receiving a message about this incident?
o What would be the potential needs of the company’s employees when receiving a message about this incident?

• What actions must you take before and after the message is delivered to ensure that it was received as intended?
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Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on.

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