1. Research paper should provide the current state of the channel
distribution on Ford, General Motors & Honda (its structure,
members, allocation of channel functions and flows, policies, ability to
meet customer demand for service outputs, gap analysis, power and
conflict issues). Provide efficiency template, gap analysis for the
purpose of examining the margins enjoyed by various channel members,
fairness etc. ----------------------------- 2. Provide information on
what benefits can Ford, GM & Honda receive from going on line.
------------------------------- 3. Provide the
constraints/costs/conflicts Ford, GM & Honda will face by going on
line. ------------------------------- 4. Provide Ford, GM & Honda's
present plans for incorporating the internet into their distribution
system. ------------------------------- 5. Provide information on what
Fort, GM & Honda should do in terms of influence strategies,
conflict resolution mechanisms, policies for channel members (product,
pricing, market coverage), functions performed by online channel,
compensation structures and channel structure.
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