You have recently taken a job as a planning assistant in a University’s corporate planning department. Your boss was at a conference last week where someone was talking about the importance of the Resource Based View for strategic management. Knowing that you’ve graduated from a top University with incredibly good strategic management tutors, they’ve asked you if you could give them a short written briefing on this.
Submit a 1000 word report (using headings / paragraphs) that will help your boss understand the concept and its relevance to strategic management. In particular, how could it help a University in the quest for competitive advantage? Bring in real and relevant examples to illustrate your points where you can.
Do not include any Appendices. You may use bullet points where appropriate, and use the 1st person if you wish. Wordcount does not include any tables.
Do not include any Appendices. You may use bullet points where appropriate, and use the 1st person if you wish. Wordcount does not include any tables.
Submit your report together with the usual front sheet under the Turnitin assignment link below. Use the following format for the name that you give your file: Name, initials – STM Resit Report
Your work must be uploaded to Turnitin by 1530hrs on 2nd September 2013. Further general details regarding submission / Turnitin are given in the Module Handbook, as well as more information on the generic assignment marking criteria which are summarised below.
Extent to which you have clearly understood the Resource Based View approach and its importance for strategic management and the development of competitive advantage
Your work must be uploaded to Turnitin by 1530hrs on 2nd September 2013. Further general details regarding submission / Turnitin are given in the Module Handbook, as well as more information on the generic assignment marking criteria which are summarised below.
Extent to which you have clearly understood the Resource Based View approach and its importance for strategic management and the development of competitive advantage
Extent to which you have brought in relevant and insightful real life examples to credibly illustrate your points
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