Friday, July 12, 2013

Business and Management


Paper instructions:
please refer to instructions below. Must be followed carefully!
PROJECT- the outline must be followed from the template that is uploaded.
• Conduct an external environmental assessment for Sunoco organization.
• Identify the top three (3) most relevant trends pertaining to the following areas for Sunoco
• Economic
• Sociocultural
• Global
• Technological
• Political/legal
• Demographic
• Competitors
• Industry (e.g., power of suppliers/buyers, product/service substitutes, threat of new entrants, intensity of rivalries)
• For each of the factors listed above, identify specific FRLD behaviors to help shape or adapt to the trends you identified.
• Develop recommendations for the Board of Directors regarding the use of specific FRLD behaviors to increase the overall organizational effectiveness. Consider all areas studied to date, including using specific FRLD behaviors to:
• support or enhance strategic initiatives
• drive innovation processes
• shape or adapt to the external environmental trends you identified

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