Kellogg’s Group Consumer Analysis Report

The primary objective of this project is to answer the question, "So what is the relevance of all this to me and my organization?" The focus of this project is the application of consumer behavior concepts to a specific marketing strategy problem facing an organization (or a product, a brand, or an industry you are familiar with). Hence, you are required to investigate the behavior of consumers of a particular industry, product or a brand. For example a student may select "Nike" as a brand and study more about consumers (perception, motivation, satisfaction, personality and intentions), another student might select photography as an industry and study the behavior of those consumers who are into photography, etc.
Secondary and primary research is expected.
 CLICK HERE TO ORDER THIS ESSAY!!!!