Sales and Promotion

1. Select an advertisement from a magazine or newspaper that is promoting a
tourism or hospitality enterprise, such as a destination, a hotel, a restaurant, a
transport company, an event or a club ? depending on what is relevant to the
degree you are doing. Make sure that the advertisement you choose has sufficient
information in it to complete this assessment task.
2. Gather relevant statistics such as length of stay, expenditure and market segments
concerning the region in which this business is located and/or target market for
the type of enterprise chosen. You can access this information from a number of
sources, for example the Australian Bureau of Statistics and Tourism Research
Australia, both of which can be accessed from libraries; state and regional tourism
organisations (e.g. Tourism New South Wales, Tourism Queensland); local
Councils and visitor information centres; corporate websites; or independent
academic and popular media.
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